For subscription apps

Measure the real results of Instagram influencer links.

Give each creator a Tracking Link,
then see the installs, trials, subscriptions, and revenue it brings in.

Start Free30 days free · Then from $40/mo · No sales call
Illustrative data
Why it matters

Views and clicks don't show how many became your app users.

Instagram shows you views and link clicks.

But you still can't see which creator drove installs, trials, subscriptions, and revenue.

Illustrative data
How it works

See what each Instagram creator's link drives.

Illustrative data. Jake, “Productivity Tips”: 84K views, 1,240 link clicks, 420 installs, 58 trials started, 18 subscribers, $1,240 revenue. Mina, “Morning Routine”: 31K views, 780 link clicks, 350 installs, 72 trials started, 24 subscribers, $1,610 revenue. Chris, “3 Apps I Use”: 22K views, 410 link clicks, 190 installs, 30 trials started, 7 subscribers, $460 revenue.
Illustrative data
  1. 01Create a Tracking Link for each creator

    Go to Airbridge › Tracking Link › Link Generation.

  2. 02Share it with the creator

    Before the Story goes up, the creator adds it to their Story link sticker or bio.

    abr.ge/jake-story
  3. 03See the results in Airbridge
    Airbridge MCP

    Or ask your AI tool. Add Airbridge MCP to Claude, Codex, or another MCP tool, then ask: “Which Instagram creator drove the most subscribers this month?”

    See Airbridge AI

Ready to track your next Instagram creator campaign?

See installs, trials, subscriptions, and revenue by creator or placement.

Start Free30 days free · From $40/mo · No sales call
Where to use it

Where to use Tracking Links
on Instagram

Story link sticker

The creator adds their Tracking Link as the Story's link sticker.

Every tap is followed through install, trial, subscription, and revenue.

Bio link

Give the creator a unique Tracking Link to place in their Instagram bio for the campaign.

Reels and posts that say "link in bio" send viewers here, so their taps count toward this link.

Story Highlights

Ask the creator to save the Story to a Highlight on their profile, so its link sticker keeps working after the 24 hours are up.

DM or shared link

If the creator sends your app link through DMs, give them the Tracking Link to share instead of the regular app or website URL.

Those taps are counted the same way.

Find what works

See which creators and link placements bring in subscribers.

Use this to decide which creators to work with again and where their link works best.

1Set up your Tracking Links

In Airbridge, go to Tracking Link › Link Generation › Custom Channels and fill in:

FieldExampleWhat to type
Channelinstagram_creatorsWhere the traffic comes from. Use the same name for every creator.
CampaignOctober CreatorsThe campaign or month
Ad GroupJakeThe creator's name
Ad CreativestoryWhere the link goes: story, bio, or dm

2Check the results

Go to Reports › Actuals Report.

To compare results between creators

Group by Ad Group.

CreatorInstallsTrialsSubscribersRevenue
Jake4205818$1,240
MinaTop subscribers3507224$1,610
Chris190307$460

Illustrative data

To see which link placement works best for one creator

Group by Ad Creative.

Jake
  • Story · abr.ge/jake-story
  • Bio · abr.ge/jake-bio
  • DM · abr.ge/jake-dm
PlacementInstallsTrialsSubscribersRevenue
StoryBest by subscribers1402410$690
Bio100165$340
DM180183$210
LINER × Airbridge

+350% app installs with influencer marketing

Airbridge customer
Challenge
Creator traffic looked like organic traffic.
What they measured
Each creator and content piece got its own Tracking Link.
What they learned
Subscriptions were more likely after the second or third content piece.
+350% app installs+155% influencer-driven subscriptions
Read the case study

Common questions

How do you track Instagram influencer marketing for an app?

Give each creator a unique Airbridge Tracking Link for their Story link sticker, bio, or DMs. When someone taps it and installs your app, Airbridge credits that install, and the trials, subscriptions, and revenue that follow, to the creator.

Can you track Instagram Stories, Reels, and bio links separately?

Stories and bio links, yes: give each one its own Tracking Link. Reels can't hold clickable links, so a Reel is measured through the bio link it sends viewers to. To see one Reel on its own, swap in a new bio link while that Reel is the creator's latest post.

Do I need a different Tracking Link for every creator?

Yes. One link per creator is what lets you see what each creator drove. If several creators share a link, their results are counted together.

Running creator campaigns on other platforms too?

See what your Instagram creators' links bring in.

From the first link click to installs, trials, subscriptions, and revenue.

Start Free30 days free · Then from $40/mo · No sales call