Goldie Revenue & Ads
An appointment scheduler for beauty and service professionals, with online booking, reminders, deposits and payments.
Hyunjong Choi
Published Oct 19, 2026Updated Oct 19, 202614 min readPaid scale
Est. monthly revenue
$300K
flat vs prev. period
Downloads / month
18K
↑ 1.3% vs prev. period
Rating
4.8
12.9K ratings · Productivity
Meta ads running
31
271 found · median 5
Goldie revenue and downloads trend
Est. monthly revenue
$300K ↑ 1.3% in 90 days
Jul 22, 2026: $296KOct 18, 2026
Monthly downloads
18K ↑ 3.5% in 90 days
Jul 22, 2026: 18KOct 18, 2026
Daily estimates from AppKittie, 88 days ending Oct 18, 2026. Revenue changed +1% and downloads +4% over the period. Meta ads live went from 260 to 67 between Aug 25, 2026 and Oct 17, 2026.
Goldie Meta ads: 31 active, longest running 502 days
Top 13 by days live out of 271 found (12 video and 0 image creatives). Tap any one to open the original in the Meta Ad Library.
#1502 days liveWeb linkAd copy“Let Goldie be your good old friend who handles the nitty-gritty! Automated booking reminders, confirmation emails, and a seamless waitlist system mean less work for you and a smoother experience for your clients.”Why it worksLet Goldie handle the nitty-gritty, automated reminders, confirmation emails and a waitlist; video, 502 days, web link.
#2498 days liveApp StoreAd copy“Mira cómo Goldie se convierte en tu mejor aliada durante un día de trabajo como técnica de uñas. ¡Reservaciones online fluidas, horarios organizados y tú enfocada en crear magia en cada uña!”Why it worksA nail tech's workday in Spanish, smooth online bookings and organized schedules; video, 498 days, App Store.
#3438 days liveWeb linkAd copy“Imagine your workday feeling this good! Goldie helps beauty pros enjoy more of what they love and less of what they don't. Automate bookings, get paid faster, and finally ditch the endless DMs. It's time to work smarter, not harder.”Why it worksImagine your workday feeling this good, automate bookings and ditch the endless DMs; video, 438 days, web link.
10 more Meta ads are locked
Unlock freeAds from the Meta Ad Library via AppKittie, snapshot Oct 16, 2026. Store data from the App Store.
Thirteen Ad Angles for Beauty Pros, Monthly Plans Only
Goldie: Appointment Scheduler is a booking tool from QUARTET HOLDCO S.R.L. for nail techs, stylists and other service pros, with online booking, automated reminders, deposits and payments on a personal booking site. As of Oct 2026 it makes an estimated $300K a month on 18K downloads, 4.8x the Productivity median of $62K and $16.67 of revenue per download. 13 top Meta ads, 13 different scripts, the oldest live for 502 days, and not one of them is a repeat.
Key takeaways
- 31 active Meta ads, 6.2x the Productivity median of 5, out of 271 found, plus 1,446 Apple Search Ads creatives. 12 of the 13 top creatives are video, 11 link to the App Store and 2 to the web.
- 13 distinct copy lines in 13 ads, every one written to a beauty professional: deposits that stop no-shows, DM-only bookings as a don't for 2026, a nail tech's workday in Spanish. The rank 1 ad has run 502 days, the median 335.
- 4 prices across 10 in-app purchases and no annual plan: Premium at $12.99, Pro at $19.99 and Team+Unlimited Staff at $39.99 a month, plus a $14.99 pack of 250 SMS. Several SKUs are 50% off, introductory or resubscription offers.
- Meta Ad Library spend estimates put lifetime spend at $21K, reaching 1.2M people. 68.7% targets women; the United States takes 61.1% of spend and the United Kingdom 38.9%.
- Revenue is flat at 0.0% versus the previous period and downloads up 1.3%. Active Meta ads fell from 260 to 67 in the latest 36 days, -74.2%, while revenue held between $296K and $300K.
Full teardown
Unlock 10 more Meta ads
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Where Goldie spends on Meta
Audience and spend estimates built on Meta Ad Library data (reported for ads shown in the EU, with other countries modeled), lifetime of the ads found. The biggest audience is 25-34, taking 21.9% of spend.
Est. spend
$21K
Reach
1.2M
Avg. CPM
$17.20
Ads delivered
302
Spend by age
Spend by gender
Top countries by reach
| Country | Reach | Spend | Share |
|---|---|---|---|
| United Kingdom | 620.6K | $8,223 | 38.9% |
| United States est. | 607.3K | $12,906 | 61.1% |
| Ireland | 864 | $9.07 | 0.04% |
Rows marked est. are modeled by AppKittie from Ad Library coverage, not reported by Meta.
What Goldie does differently
Thirteen scripts, one customer
13 of 13
top ads carry a different copy line
Monthly only, discounts as SKUs
$16.67
estimated revenue per download, 3 monthly tiers
Search carries it, Meta fell by three quarters
1,446
Apple Search Ads creatives versus 31 Meta ads
The measurement gap
13
different ad scripts, 3 monthly tiers behind them
1. Thirteen scripts, one customer
Goldie's top 13 Meta ads share a reader, not a script. Every line speaks to a beauty professional and every line is different: charging a deposit is not rude, it is valuing your time; your list of don'ts for 2026 starts with DM-only bookings and midnight texts; a nail tech's workday in Spanish; tired of piecing together a dozen apps and sticky notes. 12 of 13 are video, 11 link to the App Store and 2 to the web, and 1 mentions free. The rank 1 ad has run 502 days and the median is 335, so this is a standing library of objections answered, not a test. Each Goldie script answers one complaint a salon owner has, so the library maps to the customer's problems.
2. Monthly only, discounts as SKUs
Goldie lists 10 in-app purchases at 4 prices and none is annual. Premium (Monthly) costs $12.99, Pro (Monthly) $19.99 and Team+Unlimited Staff (Monthly) $39.99, with a $14.99 pack of 250 SMS as the only non-subscription item. The other SKUs are the interesting part: Premium Monthly 50% Off, Pro 50% Off, Pro Introductory Offer, Pro Resubscription, Team Monthly 50% Off. The discount machinery is built into the catalog, so win-back and intro pricing switch on per user without touching the list price. A business tool paid from business income does not need an annual anchor; it needs to stay installed. Revenue per download is $16.67 on 18K installs. Goldie prices by seat count, monthly only, with named discount SKUs to win back churned users.
3. Search carries it, Meta fell by three quarters
The paid mix is lopsided. Goldie has 1,446 Apple Search Ads creatives and 31 active Meta ads, and the Meta count is shrinking: 260 to 67 across 36 days of tracking, -74.2%, after a peak of 390 on Aug 31, 2026. Revenue did not move with it, holding between $296K and $300K across the 88-day trend window, and downloads stayed at 18K. That says Meta was never the engine; search is, because a stylist who wants a booking app types booking app, and Goldie has no top category rank to rely on. Meta Ad Library spend estimates are small, $21K, split 61.1% United States and 38.9% United Kingdom. A smaller app in a named category should own the search term first and treat Meta as persuasion for people who already know the category exists.
4. The measurement gap
Goldie runs 13 different scripts at one audience, buys most of its installs through 1,446 Apple Search Ads creatives and sells 3 monthly tiers with discount SKUs for returning users. At $16.67 per download the install is valuable, but it cannot tell you which objection the ad answered or which tier the pro picked. The question is which script and which tier produce a business that is still paying monthly a year later.
How much does Goldie cost?
10 in-app purchases, 4 distinct prices. Prices as listed on the US App Store, Oct 16, 2026.
| Monthly | $12.99 · $19.99 · $39.99 |
|---|---|
| Other | $14.99 |
Goldie vs the Productivity median
| Goldie | Median | |
|---|---|---|
| Est. monthly revenue | $300K | $62K |
| Downloads / month | 18K | 30K |
| Meta ads running | 31 | 5 |
| Rating | 4.8 | 4.7 |
Median of 53 Productivity apps with active Meta ads in our set. See the Productivity hub ›
What Goldie users say about paying
Of the latest 200 reviews, 47 (23.5%) mention price, trial or subscription and 16 of those are negative. The sample averages 4.03 with 123 five-star; long-time users praise booking and organization and complain about bugs after updates and new paid features.
Latest 200 US reviews, Mar 15, 2024 to Oct 10, 2026
Mention price, trial or subscription
24%47 of 200 reviews, 16 of them 1 or 2 stars
I love using Goldie for my tattoo business. It makes booking seamless, keeps me organized, and has great features for managing appointments and clients. My only…
This is easily the worst booking/scheduling app of all time, and I’ve tried several of them. I recently switched to Goldie from GlossGenius, thinking that I cou…
How to measure a playbook like Goldie's
With 1,446 Apple Search Ads creatives, 31 Meta ads on 13 different scripts and monthly-only tiers from $12.99 to $39.99, Goldie's results live in which pros keep paying, not in 18K installs.
- 01
Connect Meta and see cost next to results
Spend, installs and in-app events land in one report by campaign, so channels get compared on the same numbers.
- 02
Send trial and purchase events back to Meta
Core sends mobile postbacks to Meta and three other channels, so the algorithm can optimize for payers instead of cheap installs. Growth adds more channels.
- 03
Connect RevenueCat for revenue by campaign
Subscription revenue joins the install data, so each campaign shows return on ad spend, not only cost per install.
Measure this on your own app with Airbridge Core
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How we built this teardown
- Revenue and downloads are third-party estimates from AppKittie, snapshot Oct 16, 2026. Store intelligence estimates for a single app can be off by 30% or more. Treat them as a range, not a figure from the developer. Daily revenue and download series cover 88 days ending Oct 18, 2026.
- Ads come from the public Meta Ad Library. "Days live" counts days since an ad first appeared. Spend and audience breakdowns start from Meta's EU transparency figures; country splits outside the EU are AppKittie models.
- Prices, ratings and ranks come from the App Store (US storefront) on the same date. Prices differ by country and by paywall offer. Review stats use the latest 200 US reviews from Apple's public review feed.
- Category medians are computed across 53 Productivity apps with active Meta ads in our set of 860 subscription apps.
- Written by Hyunjong Choi. Ads, prices and estimates are refreshed every 30 to 90 days. Updated Oct 19, 2026.
Top Productivity apps by estimated revenue
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|---|---|---|---|
| 1 |  CamScannerINTSIG Information Co., Ltd | $8M | 0 |
| 2 |  NotabilityGinger Labs, Inc. | $6M | 0 |
| 3 |  ChatOn AIAIBY Incorporated | $2M | 2 |
| 4 |  GrammarlySuperhuman Platform Inc | $2M | 338 |
| 5 |  CamScanner- scanner, PDF makerINTSIG PTE | $2M | 0 |
| 18 | GoldieQUARTET HOLDCO S.R.L. | $300K | 31 |
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VincenFrequently asked questions about Goldie
How much does Goldie make?
An estimated $300K a month as of Oct 2026, 4.8x the Productivity median of $62K, with revenue flat at 0.0% versus the previous period. These are AppKittie estimates, not figures reported by QUARTET HOLDCO S.R.L.
How much does Goldie cost?
Goldie is a monthly subscription with 10 in-app purchases at 4 prices on the US App Store: Premium at $12.99, Pro at $19.99 and Team+Unlimited Staff at $39.99 a month, plus a $14.99 pack of 250 SMS. There is no annual plan; several SKUs are 50% off or introductory offers.
How many ads does Goldie run?
31 active Meta ads as of Oct 2026, out of 271 found, 6.2x the Productivity median of 5, plus 1,446 Apple Search Ads creatives. 12 of the 13 top ads are video, each with different copy, and the longest has run 502 days.
How fast is Goldie growing?
It is flat. Revenue is 0.0% and downloads 1.3% versus the previous period. In the 88-day trend window downloads held at 18K and estimated revenue moved from $296K to $300K, while active Meta ads fell from 260 to 67.
Who does Goldie advertise to?
Beauty and service professionals, mostly women: 68.7% of estimated lifetime Meta spend targets female users, with 25 to 34 the largest age group at 21.9% and 18 to 24 next at 19.8%. 61.1% of spend goes to the United States and 38.9% to the United Kingdom.
What do Goldie ads say?
Each of the 13 top ads makes a different pitch to beauty pros: deposits that protect against no-shows, ending DM-only bookings, replacing a dozen apps and sticky notes, a nail tech's day in Spanish. 11 link to the App Store and 2 to the web.
Who makes Goldie?
QUARTET HOLDCO S.R.L. develops Goldie. It launched on the App Store on Mar 13, 2017, is 115 months old and was last updated on Oct 13, 2026, with a 4.8 rating from 12.9K reviews.
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Hyunjong Choi LinkedIn
Go-to-market, Airbridge Core
Works on go-to-market for Airbridge Core, the self-serve attribution plan for subscription apps. Writes these teardowns from public App Store data, the Meta Ad Library and AppKittie estimates.
About Airbridge
Airbridge is a mobile measurement partner for Meta, Google, TikTok and Apple Ads, with native RevenueCat, Superwall and Adapty integrations. Subscription teams like NOICE cut measurement setup time by 75% after switching.