Ad Tech & Marketing

Explore our articles about ad tech & marketing.

Exploring the marketing implications of SKAN 4.0

With each version update, SKAdNetwork (SKAN) adds both options and complexity to mobile attribution. Find out the marketing-side implications of the SKAN 4.0 changes you need to know.

Jan 5, 2023|5 min read

Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?

Both MMM and MTA help uncover business insights, but they have key differences that make each other more useful than the other depending on the circumstances. Read on to find out more.

Jan 3, 2023|6 min read

Airbridge Awarded High Performer in G2’s Winter 2023 Reports

We are excited to announce that Airbridge earned its spot as a High Performer in the G2 Winter 2023 Grid® Reports!

Dec 22, 2022|3 min read

Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have

Any marketer with an app needs a mobile measurement partner (MMP) because it is essential to effective marketing, revenue generation, and mobile growth. Find out more in the post.

Dec 16, 2022|10 min read

How Marketing Mix Modeling (MMM) Enables Privacy-First Measurement

Find out what marketing mix modeling is and why you need to add Airbridge MMM to your measurement stack to stay ahead in the game.

Dec 12, 2022|8 min read

Intro to Incrementality: The Key to Measuring Your Ad Effectiveness

Check out this post to discover your most effective campaigns and optimize paid ad strategies.

Nov 30, 2022|7 min read

Introducing Our Updated Retention Report

We proudly announce the official rollout of the Retention Report in Airbridge. The Airbridge Retention Report is equipped with behavioral cohort analysis and provides more options for Groupby and Filter selection, which will show how well your users are engaged with your app.

Nov 15, 2022|3 min read

Mobile App Attribution: What It Is and How It Works

Find out how to thrive on uncertainty by effectively identifying your strongest channels and campaigns.

Nov 10, 2022|8 min read

Your Basic Guide to Marketing Attribution Models

Understand various marketing attribution models to measure and optimize your campaigns. Find the one well-aligned with your strategy to bring out results.

Oct 6, 2022|8 min read

Airbridge’s Unified Measurement Stack: Marketer-Centric Approach to LTA, MTA and MMM

Break through this privacy-first era with the help of Airbridge’s Unified Measurement Stack. Learn more about the next-generation attribution to take your marketing to the next level.

Sep 28, 2022|10 min read

Integrate Airbridge with SearchAds.com for a deeper analysis of your Apple Search Ads campaigns

Airbridge is now an official partner of SearchAds. Seamlessly transmit conversion data via API to automate keyword scaling and bulk editing. Save hours of manual work and scale your app’s reach using actionable insights from this powerful integration.

Sep 26, 2022|2 min read

Mobile Measurement Partner: Why Should You Use Them and What Are The Best Alternatives?

Airbridge is a mobile app analytics tool, mobile attribution software, MMP and third-party tracking platform. Find out what each of these terms means to better understand mobile attribution.

Sep 8, 2022|7 min read

Four Steps to Successful QR Code Marketing

Here’s your guide for successful QR code marketing. Maximize your marketing effectiveness using Airbridge’s trackable QR codes with deep linking capabilities.

Aug 31, 2022|7 min read

How to Fix When Safari Cannot Open the Page Because the Address Is Invalid

Learn everything there is to know about redirecting deep linked users to a fallback page and find out how you should work with deep links on Android and iOS.

Aug 25, 2022|4 min read

MGS 2022: Unified Measurement Stack - MMP, MTA, MMM and Lift

Find out how Airbridge combines last-touch attribution (LTA), multi-touch attribution (MTA), and media mix modeling (MMM) to measure true effectiveness of marketing.

Aug 24, 2022|4 min read

Why Every Marketer Should Use Branded Links

Check out how Airbridge’s branded links can help you. Strengthen brand-building efforts, attribute marketing performance, and create a seamless user experience with deep linking.

Aug 19, 2022|8 min read

Deep Linking Basics: Everything Marketers and Developers Need to Know

Discover all you need to know about deep linking with Airbridge. Boost your app marketing with URI schemes, Universal Links, and App Links.

Aug 17, 2022|10 min read

Five convenient features for mobile app measurement

Airbridge is a mobile attribution solution with an intuitive UI/UX that allows users to conveniently analyze the desirable marketing data. Check Airbridge's five features that can dramatically improve the convenience of Airbridge users.

Jun 7, 2022|8 min read

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