Blog

Insights, best practices, and industry trends from the Airbridge team.

6 Reasons Why Deep Links Drive Organic App Growth in 2025

Deep linking has reclaimed the spotlight as an essential tool for marketers, driving strategies around organic growth. So why is this decade-old technology making a comeback in 2025? In this post, we'll explore 6 reasons why deep linking is more crucial than ever for organic app growth today.

Mar 28, 2025|8 min read

Driving Cross-platform Gaming Success with PC and Console Attribution

With multi-platform games now the industry standard for success, player journeys have become increasingly complex. In this post, we'll explore how to transform PC and console platforms as performance marketing channels, leveraging precise cross-platform attribution to accurately measure marketing impact.

Mar 21, 2025|7 min read

Airbridge Integrates with Naver Ad Audience

Airbridge integrates with Naver Ad Audience, enabling marketers to maximize ad performance on South Korea's leading platform.

Mar 14, 2025|2 min read

Optimize Your Mobile Marketing with Digital Turbine & Airbridge Integration

Airbridge has partnered with Digital Turbine to enhance your mobile marketing strategies. This integration combines Airbridge's advanced analytics capabilities with Digital Turbine's innovative advertising solutions, enabling marketers to measure, track, and optimize their campaigns effectively.

Mar 13, 2025|2 min read

2 Ways to Calculate Predictive Lifetime Value (pLTV) for Your Mobile App

In today’s highly competitive mobile app ecosystem, understanding Predictive Lifetime Value (pLTV) is crucial. As acquisition costs continue to rise, marketers must optimize their budgets and drive sustainable growth.

Mar 6, 2025|5 min read

LLM & RAG: AI Technologies Reshaping the Future of Martech

What is an LLM? Discover how Large Language Models are transforming marketing in 2025. Learn to automate content and personalize user experiences effectively.

Feb 24, 2025|5 min read

Power CTV Ads with Airbridge & Vibe Integration

Airbridge is now integrated with leading CTV ad platform, Vibe.co. This powerful partnership combines Airbridge's robust analytics with Vibe's extensive premium inventory across over 500 streaming TV apps and channels.

Feb 21, 2025|2 min read

What is LLM(Large Language Model) and Why is it Important?

Discover what LLMs (Large Language Models) are and why they matter in 2025. Learn how AI transforms marketing through content automation and personalization.

Feb 17, 2025|2 min read

What is an MMP? The secret tool for campaign success

A Mobile Measurement Partner (MMP) is your ultimate growth enabler—offering unified, fraud-free, and fully granular campaign insights across channels—so you stop guessing and start scaling smarter, with Airbridge leading the way.

Feb 13, 2025|4 min read

Top 3 Mobile Ad Fraud Tactics in Vietnam’s Fintech Industry (2025) — And How to Prevent Them

Up to 30% of Vietnam’s booming fintech ad budgets are disappearing into clever fraud schemes—discover how Airbridge’s AI-powered MMP platform exposes and stops every fake install.

Feb 13, 2025|9 min read

How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

Learn how to blow up your hybrid and hyper-casual games in 2025. Airbridge and Two and a Half Gamers cover UA channel diversification, hybrid monetization strategies (Ads + IAP), AI-powered ad creatives, and agile marketability techniques to help you succeed in 2025's cutthroat gaming market.

Feb 11, 2025|12 min read

Unlock new growth channels with Airbridge’s integration with Microsoft Advertising

Expand your reach with Airbridge’s Microsoft Advertising integration. Track app installs, measure ROAS across Bing & Yahoo, and optimize campaigns in real-time.

Feb 10, 2025|2 min read

What is Affiliate Marketing? Winning Strategies for 2025

Pay for results, not ads. Affiliates drive traffic through unique links and earn commissions on sales—maximizing ROI with zero wasted budget. Why is this the future of marketing, and how can you leverage it for success?

Feb 3, 2025|4 min read

What is Deep linking and How Does It Work? URI Scheme, Universal Link, App Link

Deep links power a wide range of app marketing activities, from CRM campaigns to ad initiatives. Marketers use them to enhance push notifications, in-app messages, texts, social sharing, referrals, affiliate programs and more. Through deep links, marketers can improve user experience and boost conversion rates.

Jan 20, 2025|5 min read

Airbridge Year in Review 2024

As the digital landscape continues to evolve at breakneck speed, 2024 was a year of unprecedented growth, strategic partnerships, and groundbreaking innovations for Airbridge.

Jan 14, 2025|5 min read

Mastering Your App Store Optimization (ASO) Strategy

Mastering ASO today means going beyond basic tactics—by combining continuous optimization with Apple Search Ads and tools like Airbridge, marketers can drive smarter visibility, higher conversions, and scalable app growth.

Dec 20, 2024|4 min read

5 types of teams that need Airbridge DeepLinks

Struggling with Firebase migration or deep link maintenance? Discover the 5 types of teams that need Airbridge DeepLinks. See if your team makes the list.

Nov 26, 2024|4 min read

Unlock Game Growth with Airbridge + Hive Integration

Airbridge is now integrated into Hive Platform! Game developers can easily measure UA, engagement, and monetization without complex SDK installation.

Nov 26, 2024|2 min read

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