Measure short-form video ads with Airbridge & Kwai integration

Airbridge's integration with Kwai for Business now enables you to accurately measure and optimize your Kwai campaign performance. This powerful partnership allows you to tap into Kwai's massive user base of over 1 billion monthly active users (MAU) across more than 30 countries, while leveraging Airbridge's advanced analytics capabilities.

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Precise measurement of Kwai campaigns

With this integration, you can now:

• Create and manage tracking links specifically for Kwai campaigns
• Set up tailored attribution rules for Kwai's platform
• Configure postbacks to send real-time data on in-app events and conversions

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These features allow you to gain deeper insights into how your ads perform across various Kwai ad formats including:

• In-feed ads
• Short-form video ads
• Influencer collaborations

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Enhanced analytics for Kwai community

Airbridge's platform helps you better understand and engage with Kwai's primary demographic of Gen Z and younger Millennial users. You can now:

• Track user engagement with your content
• Measure the effectiveness of trend-based campaigns

By integrating your Kwai campaigns into Airbridge, you'll have access to comprehensive data that allows you to optimize your targeting, creative strategies, and budget allocation for Kwai’s highly engaged community.

For step-by-step instructions, please refer to the Airbridge User Guide. To learn how Airbridge and Kwai for Business can drive your app growth, reach out to Airbridge today. 

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About Kwai for Business

Founded in 2021, Kwai for Business is a global platform based in Beijing, China, offering advertisers a complete marketing solution to creatively engage with the Kwai community. With over 1 billion monthly active users across more than 30 countries, you can connect with your target audience authentically and effectively.

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Kwai provides a range of social advertising products, including in-feed ads, brand challenges, and user-generated content (UGC) collaborations. Elevate your creative strategy by crafting localized video ads from scratch and tracking their performance—all in one place. Explore trending topics within your audience's community, capitalize on popular trends, and collaborate with top creators using Kwai for Business. 

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