ad platform

Explore our articles about ad platform.

How to Choose App Ad Channels: Meta Ads, Google Ads, TikTok Ads, or Apple Ads

Choosing between Meta Ads, Google Ads, TikTok Ads, and Apple Ads for your subscription app? A practical guide to finding the right channel fit.

May 8, 2026|10 min read

How to Choose Your First Ad Channel: App Marketing Guide

Choose your first ad channel with our app marketing guide. Compare Meta, Google, Apple Search Ads, and TikTok for subscription apps. Start today.

Apr 27, 2026|7 min read

How to Write an App Value Proposition People Understand in 5 Seconds

Learn how to write an app value proposition users understand in 5 seconds. Step-by-step formula, real examples, and common mistakes to avoid.

Apr 27, 2026|15 min read

Why Your RevenueCat Numbers Don't Match Your Ad Platform — And What It Costs You

Meta says ROAS is 3.2x. RevenueCat says 40 new subscribers. The revenue doesn't reconcile. The mismatch isn't a bug — it's structural. Learn the three causes and how to connect RevenueCat subscription data to your ad channels.

Mar 21, 2026|8 min read

Install, Trial, Subscribe: Which Conversion Event Should Your Fitness App Send to Each Ad Platform?

Meta needs 50 events/week. Google needs 10/day. Your Subscribe event gets 12. Learn which conversion event to send to each ad platform for subscription app optimization.

Mar 20, 2026|8 min read

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