Product Analytics

Explore our articles about product analytics.

The First Payment Is Just the Beginning: What Subscription Lifecycle Analytics Actually Measures

5.3% monthly churn sounds small — until it compounds to 47% annual loss. Learn what subscription lifecycle analytics actually measures after the first payment, and why tracking renewals and churn by channel changes budget decisions.

Mar 19, 2026|8 min read

Decoding Subscription Monetization: Proven Strategies from 100+ Paywall and Pricing Experiments

A deep dive into the philosophy behind sustainable subscription monetization. Learn how the expert approach paywall design, pricing experiments, multi-page flows, offers, and upsells as a connected system — and see how Airbridge helps teams measure user journeys, evaluate revenue impact, and turn disciplined experimentation into scalable growth.

Nov 21, 2025|9 min read

2 Ways to Calculate Predictive Lifetime Value (pLTV) for Your Mobile App

In today’s highly competitive mobile app ecosystem, understanding Predictive Lifetime Value (pLTV) is crucial. As acquisition costs continue to rise, marketers must optimize their budgets and drive sustainable growth.

Mar 6, 2025|5 min read

10 essential metrics all game developers should look out for

Understanding mobile game analytics can be a bit daunting, but it's crucial for game developers looking to thrive in the competitive market. To clarify things, this post compiled a list of ten key metrics that marketers have probably already heard of but might not fully understand why they're important or how to use them effectively.

Feb 28, 2024|8 min read

Mastering predictive LTV for swift marketing decisions

Airbridge started supporting Predictive Lifetime and Predictive LTV in the reports. Through its Prediction feature, Airbridge offers a swift estimate of how often a user will return to your service and the corresponding value they'll generate, derived from the data we meticulously collect.

Dec 6, 2023|4 min read

Introducing the Overview Dashboard: Track all your key metrics in one glance

Airbridge has just unveiled the Overview Dashboard, a powerful tool that enables you to easily track the key metrics of all your apps in real-time. Gain quick insights and optimize your marketing performance with the Airbridge Overview Dashboard.

Nov 22, 2023|4 min read

Deep dive into funnel analysis for gaming apps

Funnel analysis is a must-have strategy for gaming apps seeking to elevate their marketing, user experience, and revenue. Airbridge can help you to proceed funnel analysis with Airbridge Funnel report. With funnel analysis, you can unlock the full potential of your gaming app's success.

Oct 19, 2023|6 min read

Hard Paywall vs Soft Paywall vs Freemium: Which Converts Best?

Hard paywall converts 5x better than freemium — but 90% of apps still use freemium. Learn which paywall model actually works for fitness subscription apps, backed by 2026 benchmark data.

Aug 17, 2023|9 min read

Scale your game by integrating Airbridge with GameAnalytics

Airbridge is now integrated with GameAnalytics! Find out how you can improve your game's user acquisition with comprehensive data insights.

Jun 26, 2023|2 min read

Introducing Our Updated Retention Report

We proudly announce the official rollout of the Retention Report in Airbridge. The Airbridge Retention Report is equipped with behavioral cohort analysis and provides more options for Groupby and Filter selection, which will show how well your users are engaged with your app.

Nov 15, 2022|3 min read

Introducing Luft - Airbridge’s in-house OLAP Database

Airbridge developed an OLAP database that focuses on user behavior to provide real-time analytics. Let’s take a closer look at how Luft works to offer cohort analysis and real-time reports.

May 19, 2022|9 min read

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