Blog

Insights, best practices, and industry trends from the Airbridge team.

MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP pricing keeps climbing while support pushes upgrades instead of solving problems. Learn why this happens, what it costs subscription apps, and how to find an MMP that aligns incentives.

Mar 26, 2026|Airbridge|8 min read

Decoding game monetization: finding your perfect model

Monetization strategies have become more than just a way to make money; they are a critical factor in a game's success. In this blog post, explore the latest game monetization model trends and ways to maximize your game's value.

Apr 9, 2024|6 min read

Transcending boundaries: Airbridge unveils PC & Console Tracking for cross-platform mastery

Enter Airbridge, a trusted companion in this epic journey, unveiling its latest innovation: PC & Console Tracking. At its core lies three powerful skills, each essential for conquering cross-platform measurement.

Apr 3, 2024|4 min read

Airbridge Update News: Trend Report, Raw Data Export

에어브릿지 데이터가 더 직관적으로 변합니다! 새로 출시된 'Trend 리포트'로 시간 단위 데이터 흐름을 시각화하고 캠페인 트렌드를 정밀하게 분석하세요. 차트 확대 및 다각도 그룹바이 설정을 통해 숨겨진 성과 인사이트를 더 빠르게 발견할 수 있습니다.

Mar 27, 2024|2 min read

Release Notes: Mar/Apr 2022

2022년 3월과 4월, 에어브릿지 대시보드를 한층 업그레이드하였습니다. 연동되어 있는 광고 채널과 포스트백 전송 채널 현황을 직관적으로 파악할 수 있는 Integration Overview를 정식으로 공개했습니다.

Mar 27, 2024|4 min read

Release Notes: May/Jun 2022

2022년 5월과 6월, 리포트 및 대시보드 업데이트와 신규 연동 매체 추가로 에어브릿지의 사용성이 개선되었습니다. 특히 Beta로 제공되었던 업데이트된 Retention 리포트가 정식으로 릴리즈되었으며, 기존에 Actuals 리포트에서만 지원하던 메트릭과 그룹바이가 Trend 리포트에 추가되어 같은 기준으로 데이터를 살펴볼 수 있습니다.

Mar 27, 2024|4 min read

10 essential metrics all game developers should look out for

Understanding mobile game analytics can be a bit daunting, but it's crucial for game developers looking to thrive in the competitive market. To clarify things, this post compiled a list of ten key metrics that marketers have probably already heard of but might not fully understand why they're important or how to use them effectively.

Feb 28, 2024|8 min read

Advertising trends marketers should keep an eye on in 2024

In today’s ever-changing world, marketers must be quick to identify and adapt to emerging trends to seize new opportunities. Although forecasting in the fast-paced digital industry is difficult, analyzing data from the previous year can guide us in identifying advertising trends to watch in 2024.

Feb 28, 2024|5 min read

Personalized marketing: Win your customers’ hearts with data

When you first sign up for a new service, you'll notice that an increasing number of apps and websites are asking about your interests and tastes now more than ever. Let's take a look at why personalized marketing is still important after all these years, and how you can better leverage this valuable information from your users.

Feb 22, 2024|5 min read

Digital Markets Act (DMA): Shaping the future of digital competition and privacy

The European Union (EU) has stepped in to establish a fair and open digital marketplace while safeguarding users’ fundamental online rights. Even for services launched outside of the continental Europe, marketers with a global user base should pay attention to this change. Let's explore the Digital Markets Act (DMA) and its impact on our future marketing strategies.

Feb 6, 2024|4 min read

Google Privacy Sandbox: How to tackle new challenges

Google’s Privacy Sandbox project entails collaboration among industry players to allow advertising without invading user privacy. Let’s explore the measures and guidelines Google has announced so far and how we can prepare for the upcoming challenges.

Jan 24, 2024|9 min read

Navigating the privacy landscape of 2024 like a pro

The data landscape in 2024 promises a continued evolution toward a more privacy-centric approach to marketing activities. Explore anticipated changes for 2024, as revealed by Google and Apple, and equip yourself with effective strategies to navigate forthcoming challenges.

Jan 17, 2024|9 min read

Your key marketing approach: Unified web and app attribution

Users' online journeys have become even more complex. Marketers in this era need to track users who traverse various devices, platforms, and channels to accurately assess marketing performance. This post delves into the ever-increasing importance of unified web and app attribution analysis, shedding light on its role in addressing common challenges in today's dynamic internet landscape.

Jan 8, 2024|6 min read

A comprehensive guide to SKAN install double-counting prevention

With Apple's App Tracking Transparency (ATT) policy and new iOS 14.5 updates, marketers now face the challenge of measuring performance precisely. Airbridge offers the Attribution Overlap feature to identify any overlap in SKAN attributions and help marketers check more accurate results. Explore this article if you're a marketer looking for more insights into ad performance in SKAN.

Jan 8, 2024|8 min read

Why you need postbacks and how to set them up

A postback is the key to sending crucial ad performance and user behavior data from your app to the ad channel. It plays a vital role in billing, optimizing ad performance, and retargeting strategies. Check out our latest blog post for insights on why you need postbacks and a step-by-step guide on setting them up!

Dec 19, 2023|5 min read

Tips on choosing the best MMP for mobile games

If you are launching a mobile game, adopting MMP is no longer a choice — it’s a must. Explore the vital role MMP plays in the success of mobile games and discover key metrics you should consider to choose the best MMP for your game. Embrace the power of MMP for a successful mobile game journey!

Dec 7, 2023|6 min read

Mastering predictive LTV for swift marketing decisions

Airbridge started supporting Predictive Lifetime and Predictive LTV in the reports. Through its Prediction feature, Airbridge offers a swift estimate of how often a user will return to your service and the corresponding value they'll generate, derived from the data we meticulously collect.

Dec 6, 2023|4 min read

Airbridge is now supporting Meta Install Referrer

Airbridge’s app install reporting on Meta Android Campaigns is improving. We have been working closely with Meta on the implementation of a new solution called Meta install referrer and are excited to announce the roll out has just begun.

Nov 28, 2023|3 min read

5 Smart ways to use Mobile Measurement Partners (MMPs) to grow your mobile apps

A mobile app attribution tool or measurement partner (MMP) is a must-have if you run mobile app campaigns. It allows you to easily view and optimize the ad campaigns’ performance of multiple channels and networks at once with a single SDK. In this post, we'll share five ways you can better utilize Mobile Measurement Partners (MMPs) for your app growth.

Nov 24, 2023|7 min read

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