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Stop paying for ads that don't perform. Track ad performance to know exactly what's driving your ROI.

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AB180 Inc. | Business Registration: 550-88-00196

Blog

Insights, best practices, and industry trends from the Airbridge team.

All PostsApp GrowthApp Store AnalyticsAttributionAttribution TrackingBest PracticesBlogCase StudyDeep LinkingE-CommerceEntertainmentFintechFitness AppsGamingIncrementalityIndustry TrendsInfluencer Marketing ROIIntegrationMarketing AnalyticsMMMMobile MarketingPrivacyProduct UpdateRetargetingRevenue MeasurementSKAdNetworkSubscription AppsUser AcquisitionWeb-to-App
MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP pricing keeps climbing while support pushes upgrades instead of solving problems. Learn why this happens, what it costs subscription apps, and how to find an MMP that aligns incentives.

Mar 26, 2026|Airbridge|8 min read
2023 Idle RPG Trends: A comprehensive analysis

2023 Idle RPG Trends: A comprehensive analysis

Explore the latest statistics on 2023 Idle RPG Trends and dive into where we believe in how to level up with the insights from the data and trends.

Nov 8, 2023|6 min read
Deep dive into funnel analysis for gaming apps

Deep dive into funnel analysis for gaming apps

Funnel analysis is a must-have strategy for gaming apps seeking to elevate their marketing, user experience, and revenue. Airbridge can help you to proceed funnel analysis with Airbridge Funnel report. With funnel analysis, you can unlock the full potential of your gaming app's success.

Oct 19, 2023|6 min read
Airbridge is now a badged Meta partner for Marketing Mix Modeling

Airbridge is now a badged Meta partner for Marketing Mix Modeling

Airbridge has been named a Meta Business Partner in Measurement for marketing mix modeling. With its third Meta measurement badge, Airbridge demonstrates its expertise and experience spanning marketing mix modeling (MMM), multi-touch attribution (MTA), and mobile measurement.

Oct 12, 2023|2 min read
Achieve analytical excellence through enhanced Airbridge integration with Unity Ads

Achieve analytical excellence through enhanced Airbridge integration with Unity Ads

With both performance and cost data from Unity Ads flowing into Airbridge, you can assess the true impact of your marketing activities. Read on to learn more about this powerful integration.

Sep 13, 2023|2 min read
MGS 2023 Recap: Improving mobile engagement and retention

MGS 2023 Recap: Improving mobile engagement and retention

User engagement and retention are at the core of the mobile marketing sphere. Learn how to optimize your app’s user journey cycle sustainably with Andy Carvell from Phiture.

Aug 18, 2023|9 min read
Post-ATT iOS UA Strategies: SKAdNetwork and More

Post-ATT iOS UA Strategies: SKAdNetwork and More

Read about Marcus Burke’s session on navigating the mobile marketing world with ATT and SKAN integrations.

Aug 17, 2023|8 min read
Hard Paywall vs Soft Paywall vs Freemium: Which Model Actually Converts for Subscription Apps?

Hard Paywall vs Soft Paywall vs Freemium: Which Model Actually Converts for Subscription Apps?

Hard paywall converts 5x better than freemium — but 90% of apps still use freemium. Learn which paywall model actually works for fitness subscription apps, backed by 2026 benchmark data.

Aug 17, 2023|9 min read
Top 3 paywall builder solutions for subscription apps

Top 3 paywall builder solutions for subscription apps

Don't waste dev resources on building paywalls. Compare Adapty, Purchasely, and Superwall to find the best no-code builder for your app. Explore features like drag-and-drop editors, payment infrastructure, and seamless MMP integrations to scale your subscription business faster.

Aug 2, 2023|6 min read
Scale your game by integrating Airbridge with GameAnalytics

Scale your game by integrating Airbridge with GameAnalytics

Airbridge is now integrated with GameAnalytics! Find out how you can improve your game's user acquisition with comprehensive data insights.

Jun 26, 2023|2 min read
Mobile paywall optimization: 5 actionable tips to increase subscription revenue

Mobile paywall optimization: 5 actionable tips to increase subscription revenue

Maximize your subscription app's potential with paywall optimization. Discover five actionable tips for boosting revenue and staying ahead of the competition.

Jun 13, 2023|7 min read
Firebase Dynamic Links shutting down? Here’s a better option

Firebase Dynamic Links shutting down? Here’s a better option

Startled by Google's Firebase Dynamic Links deprecation? Check out Airbridge, the alternative you have been looking for.

Jun 1, 2023|4 min read
Maximize ROI in a privacy-first world with Airbridge’s MMM Studio

Maximize ROI in a privacy-first world with Airbridge’s MMM Studio

Airbridge’s MMM Studio introduces an era of hassle-free, privacy-resilient measurement. Embrace a new level of success in the evolving landscape of mobile marketing.

May 25, 2023|5 min read
3 must-do’s to improve your mobile user acquisition

3 must-do’s to improve your mobile user acquisition

Optimizing your mobile user acquisition can be challenging, but there are three proven strategies that can always help you drive growth. Check them out in our latest blog post.

May 18, 2023|5 min read
SKAdNetwork 4.0: Major changes app marketers should know

SKAdNetwork 4.0: Major changes app marketers should know

Apple’s SKAdNetwork is the one thing that all mobile marketers should know in this privacy-centric era. Here are some essential facts you should know.

May 4, 2023|6 min read
Getting started with Google’s Privacy Sandbox: A comprehensive overview

Getting started with Google’s Privacy Sandbox: A comprehensive overview

Google's Privacy Sandbox is expected to bring massive changes to the mobile space. What will privacy-safe marketing look like? Will retargeting die without device identifiers? How will mobile apps have to measure ad effectiveness? Find the answers in this blog post.

Apr 26, 2023|6 min read
Navigating the new normal: Advertising strategies in the post-ATT world

Navigating the new normal: Advertising strategies in the post-ATT world

Apple's App Tracking Transparency framework has posed challenges to mobile marketers, but there's always a way out. Check out our blog post to explore the strategies and technologies that can help.

Apr 19, 2023|6 min read
The role of calibration in marketing mix modeling (MMM)

The role of calibration in marketing mix modeling (MMM)

Calibration is crucial for getting the most accurate insights from marketing mix modeling. Learn how to work with it and power up your marketing measurement.

Apr 12, 2023|5 min read
Boost your subscription revenue through Airbridge integration with Adapty

Boost your subscription revenue through Airbridge integration with Adapty

Airbridge is now integrated with Adapty! Find out how you can add an extra layer of depth to your subscription app analysis.

Apr 10, 2023|2 min read
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