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Airbridge

Stop paying for ads that don't perform. Track ad performance to know exactly what's driving your ROI.

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AB180 Inc. | Business Registration: 550-88-00196

Blog

Insights, best practices, and industry trends from the Airbridge team.

All PostsApp GrowthApp Store AnalyticsAttributionAttribution TrackingBest PracticesBlogCase StudyDeep LinkingE-CommerceEntertainmentFintechFitness AppsGamingIncrementalityIndustry TrendsInfluencer Marketing ROIIntegrationMarketing AnalyticsMMMMobile MarketingPrivacyProduct UpdateRetargetingRevenue MeasurementSKAdNetworkSubscription AppsUser AcquisitionWeb-to-App
MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP pricing keeps climbing while support pushes upgrades instead of solving problems. Learn why this happens, what it costs subscription apps, and how to find an MMP that aligns incentives.

Mar 26, 2026|Airbridge|8 min read
Xsolla + Airbridge Integration

Xsolla + Airbridge Integration

A new server-to-server (S2S) integration connects mobile campaigns and web shop sales, giving developers a unified view of player value and marketing performance.

Dec 17, 2025|2 min read
abr revenuecat integration

abr revenuecat integration

Connect acquisition to revenue with the Airbridge × RevenueCat integration. Attribute trials, renewals, churn, and LTV to channels and campaigns to measure true subscription ROI.

Dec 15, 2025|3 min read
Meta AEM: View-Through Attribution

Meta AEM: View-Through Attribution

Airbridge now supports view-through attribution for Meta AEM on eligible iOS App Promotion campaigns, giving you clearer insight into impression-driven installs and more accurate Meta campaign measurement. Learn what’s new and how to enable view-through reporting.

Dec 4, 2025|2 min read
The CPP Revolution in 2025: Personalizing App Store Experiences for Precision Growth

The CPP Revolution in 2025: Personalizing App Store Experiences for Precision Growth

Learn how CPPs in 2025 boost App Store conversion, user intent alignment, and post-ATT UA performance, plus how Airbridge measures their real impact.

Nov 24, 2025|7 min read
Decoding Subscription Monetization: Proven Strategies from 100+ Paywall and Pricing Experiments

Decoding Subscription Monetization: Proven Strategies from 100+ Paywall and Pricing Experiments

A deep dive into the philosophy behind sustainable subscription monetization. Learn how the expert approach paywall design, pricing experiments, multi-page flows, offers, and upsells as a connected system — and see how Airbridge helps teams measure user journeys, evaluate revenue impact, and turn disciplined experimentation into scalable growth.

Nov 21, 2025|9 min read
Airbridge + Gamelight Integration

Airbridge + Gamelight Integration

Level up your rewarded UA with the Airbridge x Gamelight integration. Track the full user journey from install to LTV with 100% direct traffic transparency and optimize your ROAS with real-time reporting.

Nov 20, 2025|3 min read
3 Monetization Flow Best Practices for Subscription Apps in 2026

3 Monetization Flow Best Practices for Subscription Apps in 2026

Boost subscription revenue in 2026 with the latest monetization flow strategies. Learn how leading apps optimize onboarding, paywalls, and engagement to scale millions a month.

Nov 14, 2025|4 min read
Web-to-App vs App-to-Web: Why Subscription Apps Need Both Funnels — and How to Measure Them

Web-to-App vs App-to-Web: Why Subscription Apps Need Both Funnels — and How to Measure Them

App store takes 30% of your subscription revenue. Web payments save margin but break attribution. Learn why subscription apps need hybrid funnels — and how to measure both paths.

Oct 27, 2025|12 min read
Airbridge Supports TikTok iOS Real-Time Conversion Reporting

Airbridge Supports TikTok iOS Real-Time Conversion Reporting

Maximize your TikTok iOS campaign performance by combining SKAN with Airbridge’s Real-Time Conversion Reporting. Learn how to bridge data gaps, reduce reporting latency, and enable seamless integration by adjusting your EPC settings in the Airbridge dashboard.

Oct 21, 2025|3 min read
How to Grow Your Subscription App: 5 Proven Elements for Scaling Revenue in 2026

How to Grow Your Subscription App: 5 Proven Elements for Scaling Revenue in 2026

Paywall, events, trials, metrics, measurement — five elements that compound subscription app revenue. Learn how each one multiplies the others, and why channel-level data ties them together.

Oct 1, 2025|11 min read
What is Hybrid Monetization in Subscription Apps 2025?

What is Hybrid Monetization in Subscription Apps 2025?

Hybrid monetization is reshaping subscription apps. Learn what it is, why it matters, real-life examples, and how MMPs like Airbridge support growth.

Sep 29, 2025|5 min read
Jetstream Sessions: Subscription App Growth Guide: From Concept to Early Success to Scale

Jetstream Sessions: Subscription App Growth Guide: From Concept to Early Success to Scale

Learn how to grow your subscription app from concept to scale. App Masters' Steve Young joins Airbridge's Roi Nam to share battle-tested strategies on ASO, ASA, paywalls, and the #1 growth hack for success.

Sep 25, 2025|10 min read
2025 AI trend in Gaming: UA-Driven Products, Ad Creatives, Monetization

2025 AI trend in Gaming: UA-Driven Products, Ad Creatives, Monetization

Discover how AI is changing gaming growth through UA-driven development, AI-generated creatives, dynamic monetization, and privacy-first attribution.

Sep 16, 2025|6 min read
Why Data Is Gaming’s New Superpower: Everything You Need To Know About Attribution

Why Data Is Gaming’s New Superpower: Everything You Need To Know About Attribution

Discover how gaming studios thrive post-ATT by mastering imperfect data, smarter attribution, and tools like SKAN, CAPI, and MMM.

Sep 16, 2025|11 min read
ABR moloco

ABR moloco

Learn how Moloco and Airbridge power CTV ad efficiency and mobile app growth in 2025 with AI-driven insights, smarter targeting, and proven performance strategies.

Sep 4, 2025|7 min read
ABR vibe

ABR vibe

Explore how Vibe.co and Airbridge use AI-powered CTV advertising to boost user acquisition in 2025. Learn proven strategies to lower CAC, improve ROAS, and scale mobile app growth through smarter, data-driven campaigns.

Sep 4, 2025|8 min read
ABR Motiv

ABR Motiv

Discover how Motiv Intelligence helps mobile marketers turn Connected TV into a true performance channel. Learn AI-driven strategies for smarter user acquisition, cross-device measurement, and higher ROAS in 2025.

Sep 4, 2025|6 min read
Firebase Dynamic Links Shutdown: Which Alternative Fits Your Team Best?

Firebase Dynamic Links Shutdown: Which Alternative Fits Your Team Best?

Firebase Dynamic Links will shut down on August 25, 2025. Compare the best alternatives, including Airbridge DeepLink Plan, to keep your app future-proof.

Aug 18, 2025|2 min read
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