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Stop paying for ads that don't perform. Track ad performance to know exactly what's driving your ROI.

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AB180 Inc. | Business Registration: 550-88-00196

Blog

Insights, best practices, and industry trends from the Airbridge team.

All PostsApp GrowthApp Store AnalyticsAttributionAttribution TrackingBest PracticesBlogCase StudyDeep LinkingE-CommerceEntertainmentFintechFitness AppsGamingIncrementalityIndustry TrendsInfluencer Marketing ROIIntegrationMarketing AnalyticsMMMMobile MarketingPrivacyProduct UpdateRetargetingRevenue MeasurementSKAdNetworkSubscription AppsUser AcquisitionWeb-to-App
MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP pricing keeps climbing while support pushes upgrades instead of solving problems. Learn why this happens, what it costs subscription apps, and how to find an MMP that aligns incentives.

Mar 26, 2026|Airbridge|8 min read
What is LLM(Large Language Model) and Why is it Important?

What is LLM(Large Language Model) and Why is it Important?

Discover what LLMs (Large Language Models) are and why they matter in 2025. Learn how AI transforms marketing through content automation and personalization.

Feb 17, 2025|2 min read
Top 3 Mobile Ad Fraud Tactics in Vietnam’s Fintech Industry (2025) — And How to Prevent Them

Top 3 Mobile Ad Fraud Tactics in Vietnam’s Fintech Industry (2025) — And How to Prevent Them

Up to 30% of Vietnam’s booming fintech ad budgets are disappearing into clever fraud schemes—discover how Airbridge’s AI-powered MMP platform exposes and stops every fake install.

Feb 13, 2025|10 min read
How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

Learn how to blow up your hybrid and hyper-casual games in 2025. Airbridge and Two and a Half Gamers cover UA channel diversification, hybrid monetization strategies (Ads + IAP), AI-powered ad creatives, and agile marketability techniques to help you succeed in 2025's cutthroat gaming market.

Feb 11, 2025|12 min read
Unlock new growth channels with Airbridge’s integration with Microsoft Advertising

Unlock new growth channels with Airbridge’s integration with Microsoft Advertising

Expand your reach with Airbridge’s Microsoft Advertising integration. Track app installs, measure ROAS across Bing & Yahoo, and optimize campaigns in real-time.

Feb 10, 2025|2 min read
What is Affiliate Marketing? Winning Strategies for 2025

What is Affiliate Marketing? Winning Strategies for 2025

Pay for results, not ads. Affiliates drive traffic through unique links and earn commissions on sales—maximizing ROI with zero wasted budget. Why is this the future of marketing, and how can you leverage it for success?

Feb 3, 2025|4 min read
what is deep link

what is deep link

Deep links power a wide range of app marketing activities, from CRM campaigns to ad initiatives. Marketers use them to enhance push notifications, in-app messages, texts, social sharing, referrals, affiliate programs and more. Through deep links, marketers can improve user experience and boost conversion rates. 

Jan 20, 2025|5 min read
Airbridge Year in Review 2024

Airbridge Year in Review 2024

As the digital landscape continues to evolve at breakneck speed, 2024 was a year of unprecedented growth, strategic partnerships, and groundbreaking innovations for Airbridge.

Jan 14, 2025|5 min read
5 types of teams that need Airbridge DeepLinks

5 types of teams that need Airbridge DeepLinks

Struggling with Firebase migration or deep link maintenance? Discover the 5 types of teams that need Airbridge DeepLinks. See if your team makes the list.

Nov 26, 2024|4 min read
Unlock Game Growth with Airbridge + Hive Integration

Unlock Game Growth with Airbridge + Hive Integration

Airbridge is now integrated into Hive Platform! Game developers can easily measure UA, engagement, and monetization without complex SDK installation.

Nov 26, 2024|2 min read
Boost your game's reach with Airbridge & adjoe integration

Boost your game's reach with Airbridge & adjoe integration

Scale your mobile game with Airbridge & adjoe integration. Target 200M+ gamers via Playtime & Rewarded ads and measure performance accurately.

Oct 25, 2024|2 min read
No-Code Deep Link Migration From Firebase to Airbridge

No-Code Deep Link Migration From Firebase to Airbridge

Migrate from Firebase Dynamic Links to Airbridge without coding. Follow our simple 3-step guide to export, map, and generate new deep links instantly.

Oct 25, 2024|2 min read
Airbridge now provides near real-time attribution from Meta’s Aggregated Event Measurement

Airbridge now provides near real-time attribution from Meta’s Aggregated Event Measurement

Airbridge now supports Meta’s Aggregated Event Measurement (AEM). Get near real-time attribution for iOS 14.5+ campaigns and optimize faster.

Oct 11, 2024|3 min read
Kwai integration

Kwai integration

Airbridge integrates with Kwai for Business! Measure short-form video ads, reach 1B+ active users, and optimize campaign performance in real-time.

Oct 2, 2024|2 min read
Unlock iOS optimization with Apple Search Ads and SKAN

Unlock iOS optimization with Apple Search Ads and SKAN

Unlock iOS growth in the post-ATT era. Leverage Apple Search Ads and SKAN with Airbridge for unified data analysis and easier optimization.

Sep 23, 2024|5 min read
Firebase Dynamic Links Shutdown. Airbridge is here to help. 

Firebase Dynamic Links Shutdown. Airbridge is here to help. 

Firebase Dynamic Links is shutting down. Switch to Airbridge for a reliable alternative with 10,000 monthly links, QR codes, and a seamless migration tool.

Sep 5, 2024|4 min read
TikTok Mobile Measurement Partner, Airbridge, has been badged

TikTok Mobile Measurement Partner, Airbridge, has been badged

Airbridge is now a badged TikTok Mobile Measurement Partner. Airbridge will continue to enhance marketing optimization and user journey improvements, providing performance measurement for TikTok advertising campaigns.

May 31, 2024|2 min read
Boost your app growth with Airbridge and BIGO Ads integration

Boost your app growth with Airbridge and BIGO Ads integration

Airbridge is now officially integrated with BIGO Ads. Discover how the Airbridge-BIGO Ads integration can transform your mobile advertising efforts.

May 22, 2024|2 min read
Cracking the first 10,000 App Installs using TikTok

Cracking the first 10,000 App Installs using TikTok

In this post, get expert insights on campaign strategy from Hamza and campaign measurement & optimization tips from Airbridge, one of TikTok’s marketing partners.

Apr 24, 2024|7 min read
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