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Insights, best practices và xu hướng ngành từ đội ngũ Airbridge.

ROI Influencer Marketing Cho Ứng Dụng Fitness: 400K Lượt Xem, Không Người Đăng Ký?

Lượt thích của influencer không đồng nghĩa với đăng ký. Tìm hiểu cách đo lường CPS và D30 ROAS theo từng influencer với attribution doanh thu chính xác.

26 thg 3, 2026|Airbridge|13 phút đọc

Navigating the new normal: Advertising strategies in the post-ATT world

Apple's App Tracking Transparency framework has posed challenges to mobile marketers, but there's always a way out. Check out our blog post to explore the strategies and technologies that can help.

19 thg 4, 2023|6 phút đọc

The role of calibration in marketing mix modeling (MMM)

Calibration is crucial for getting the most accurate insights from marketing mix modeling. Learn how to work with it and power up your marketing measurement.

12 thg 4, 2023|5 phút đọc

Boost your subscription revenue through Airbridge integration with Adapty

Airbridge is now integrated with Adapty! Find out how you can add an extra layer of depth to your subscription app analysis.

10 thg 4, 2023|2 phút đọc

In-app ads: What mobile apps should consider to make money

Balance is key when integrating ads into your app. Explore different types of in-app ads and find out which would bring you the most revenue while enhancing user experience.

5 thg 4, 2023|9 phút đọc

Marketing mix modeling vs. attribution: What's the right tool for marketers?

Marketing mix modeling and attribution have their strengths and weaknesses. Check out this post to figure out in which situations you should use each tool to achieve your business goals.

31 thg 3, 2023|5 phút đọc

A/B testing for app marketing to boost your ROI

Learn what A/B testing is and why it's essential for app marketing. Discover use cases and best practices to improve your bottom line.

27 thg 3, 2023|8 phút đọc

5 reasons to use MMP-powered marketing mix modeling

How can you get the most accurate understanding of your marketing performance? Airbridge recommends working with MMPs with advanced MMM solutions. Read on to find out why.

23 thg 3, 2023|6 phút đọc

Ad fraud in mobile: How to safeguard your marketing budget

Learn about some of the most common types of mobile ad fraud and the latest techniques to protect your marketing budget.

22 thg 3, 2023|6 phút đọc

Last-touch vs. multi-touch attribution: What’s the difference?

Finding the right attribution model is crucial to app marketing optimization. Our latest blog post delves deep into two of the most widely used approaches: the last-touch and the multi-touch.

16 thg 3, 2023|6 phút đọc

Airbridge achieves SOC 2 Type II certification

Airbridge is proud to announce that we have received the SOC 2 Type II report, demonstrating our commitment to security, availability, processing integrity, confidentiality, and privacy.

8 thg 3, 2023|2 phút đọc

Leveraging custom product pages (CPPs) for mobile growth in iOS

Apple’s CPPs represent an immense opportunity in improving the relevance of the user journey. Find out how you can make the best use of it.

15 thg 2, 2023|10 phút đọc

Power up your customer engagement with advanced Airbridge-Braze integration

Airbridge has strengthened its partnership with Braze, a leading comprehensive customer engagement platform! Use attribution data to personalize your communication with users and boost ROI.

15 thg 2, 2023|2 phút đọc

Your all-in-one guide to marketing mix modeling (MMM)

Marketing mix modeling is the comeback kid of performance measurement. Prepare yourself for the privacy-first era with this blog post.

1 thg 2, 2023|11 phút đọc

Optimize your customer marketing campaigns with Airbridge and CleverTap

Airbridge is excited to announce our official partnership with CleverTap, the leading global platform for customer engagement and retention!

31 thg 1, 2023|3 phút đọc

Airbridge joins Google’s App Attribution Partner program

Airbridge is proud to announce that it has been officially recognized by Google as an App Attribution Partner!

17 thg 1, 2023|3 phút đọc

The evolution of marketing mix modeling (MMM): A pathway to privacy-first measurement

Privacy-first performance measurement is made easy with MMM. Find out how technological advances have brought back marketing mix modeling as a software solution.

13 thg 1, 2023|7 phút đọc

Exploring the marketing implications of SKAN 4.0

With each version update, SKAdNetwork (SKAN) adds both options and complexity to mobile attribution. Find out the marketing-side implications of the SKAN 4.0 changes you need to know.

5 thg 1, 2023|5 phút đọc

Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?

Both MMM and MTA help uncover business insights, but they have key differences that make each other more useful than the other depending on the circumstances. Read on to find out more.

3 thg 1, 2023|6 phút đọc

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