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Insights, best practices và xu hướng ngành từ đội ngũ Airbridge.

ROI Influencer Marketing Cho Ứng Dụng Fitness: 400K Lượt Xem, Không Người Đăng Ký?

Lượt thích của influencer không đồng nghĩa với đăng ký. Tìm hiểu cách đo lường CPS và D30 ROAS theo từng influencer với attribution doanh thu chính xác.

26 thg 3, 2026|Airbridge|13 phút đọc

The 5 Best Branch Alternatives for 2026: A Performance Marketer’s Guide

Guide to 2026 Branch alternatives: Comparing MMPs on raw data ownership, fraud detection, and multi-touch attribution. Choose better.

6 thg 3, 2026|10 phút đọc

Analyze Apple Search Ads Placement Performance in Airbridge

Airbridge is the first MMP to support Apple Search Ads placement-level performance analysis. Analyze performance across four App Store placements directly in the Airbridge dashboard. Identify high-performing placements faster and optimize campaigns with more precise data.

3 thg 3, 2026|3 phút đọc

Deferred Deeplink vs Standard Deep Link: What’s the Difference and Why Standard Isn't Enough in 2026?

Learn the difference between deferred deep links and standard deep links and why standard ones are not enough in 2026.

26 thg 2, 2026|8 phút đọc

Deferred Deeplink Benefits for App Installs

This article breaks down how deferred deep linking works, why it impacts growth metrics, and how teams use it to improve conversion from paid installs.

26 thg 2, 2026|9 phút đọc

The Airbridge DeepLink Plan: Why You Don’t Need an Enterprise Budget for Deep Linking in 2026

Learn why the Airbridge DeepLink Plan delivers enterprise-grade deep linking without enterprise pricing – free under 10K MAU and built to scale as you grow.

23 thg 2, 2026|9 phút đọc

Mobile Marketing Deeplink Strategy: Where and When to Use Deeplinks

Learn where and when to use mobile marketing deeplinks to reduce drop-off, preserve intent, and increase app conversions across channels

23 thg 2, 2026|9 phút đọc

Appsflyer vs Airbridge vs Adjust vs Branch: Best MMP for Subscription app in 2026

Compare Appsflyer, Airbridge, Adjust, and Branch to find the best MMP for subscription apps, SKAN, and accurate revenue attribution in 2026.

23 thg 2, 2026|12 phút đọc

GA4 vs. MMP: Why Subscription & AI Apps Are Losing Revenue with Google in 2026 (And How to Fix It)

Why is GA4 inaccurate for subscription apps? Compare GA4 vs. MMP attribution and discover why AI & Subscription apps lose revenue without user-level data. Learn how to fix your LTV and ROAS tracking today.

23 thg 2, 2026|8 phút đọc

MMP for Subscription Apps: Why Attribution That Stops at Install Costs You Money

Ad platforms show your CPI. They don't show your cost per subscriber. Learn why subscription apps need an MMP to connect install source to subscription outcome — and how to stop optimizing for the wrong metric.

13 thg 2, 2026|8 phút đọc

Subscription App Onboarding: Get 100% of Users to Your Paywall

Most users churn before reaching your paywall. Discover how data-driven onboarding drives value, retention, and subscription growth.

3 thg 2, 2026|7 phút đọc

Why Subscription Churn Happens: Top 5 Cancellation Reasons Forecast for Mobile Apps in 2026

Why do users churn in subscription apps? Explore the top 5 churn reasons forecast for 2026 and practical strategies to improve retention and lifetime value.

29 thg 1, 2026|7 phút đọc

CTV Is Measurable Now: The Airbridge + tvScientific Integration

Learn how the Airbridge + tvScientific integration makes CTV measurable, bringing performance-driven TV into a unified attribution framework.

27 thg 1, 2026|4 phút đọc

How LLMs Are Rewriting Mobile App Attribution in 2025 (And What Marketers Must Do Next in 2026)

LLMs in AI models like ChatGPT, Gemini, and Perplexity are becoming the new discovery engines for mobile apps, but they break traditional attribution. Here’s how AI-driven journeys work, why they’re invisible to legacy MMPs, and what marketers must do to stay measurable in 2026.

26 thg 1, 2026|10 phút đọc

Moloco Enhanced Web Postback Integration

Connect web acquisition to performance with the Airbridge × Moloco Advanced Web Postback integration. Measure and optimize web and web-to-app campaigns using user-level signals for clearer, more accurate web performance.

23 thg 12, 2025|3 phút đọc

Xsolla + Airbridge Integration

A new server-to-server (S2S) integration connects mobile campaigns and web shop sales, giving developers a unified view of player value and marketing performance.

17 thg 12, 2025|2 phút đọc

abr revenuecat integration

Connect acquisition to revenue with the Airbridge × RevenueCat integration. Attribute trials, renewals, churn, and LTV to channels and campaigns to measure true subscription ROI.

15 thg 12, 2025|3 phút đọc

Meta AEM: View-Through Attribution

Airbridge hỗ trợ view-through attribution cho Meta AEM trên iOS, giúp đo lường tác động của impression đến lượt cài đặt và cải thiện độ chính xác của chiến dịch Meta.

4 thg 12, 2025|3 phút đọc

Cách thiết kế một paywall hoàn hảo cho mobile app

Khám phá cách thiết kế paywall tối ưu cho mobile app: từ lựa chọn gói giá, ưu đãi dùng thử, cấu trúc hiển thị đến A/B testing và đo lường hiệu quả để tăng tỷ lệ chuyển đổi và doanh thu.

1 thg 12, 2025|11 phút đọc

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