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Insights, best practices và xu hướng ngành từ đội ngũ Airbridge.

ROI Influencer Marketing Cho Ứng Dụng Fitness: 400K Lượt Xem, Không Người Đăng Ký?

Lượt thích của influencer không đồng nghĩa với đăng ký. Tìm hiểu cách đo lường CPS và D30 ROAS theo từng influencer với attribution doanh thu chính xác.

26 thg 3, 2026|Airbridge|13 phút đọc

Mastering predictive LTV for swift marketing decisions

Airbridge started supporting Predictive Lifetime and Predictive LTV in the reports. Through its Prediction feature, Airbridge offers a swift estimate of how often a user will return to your service and the corresponding value they'll generate, derived from the data we meticulously collect.

6 thg 12, 2023|4 phút đọc

Airbridge is now supporting Meta Install Referrer

Airbridge’s app install reporting on Meta Android Campaigns is improving. We have been working closely with Meta on the implementation of a new solution called Meta install referrer and are excited to announce the roll out has just begun.

28 thg 11, 2023|3 phút đọc

5 Smart ways to use Mobile Measurement Partners (MMPs) to grow your mobile apps

A mobile app attribution tool or measurement partner (MMP) is a must-have if you run mobile app campaigns. It allows you to easily view and optimize the ad campaigns’ performance of multiple channels and networks at once with a single SDK. In this post, we'll share five ways you can better utilize Mobile Measurement Partners (MMPs) for your app growth.

24 thg 11, 2023|7 phút đọc

Introducing the Overview Dashboard: Track all your key metrics in one glance

Airbridge has just unveiled the Overview Dashboard, a powerful tool that enables you to easily track the key metrics of all your apps in real-time. Gain quick insights and optimize your marketing performance with the Airbridge Overview Dashboard.

22 thg 11, 2023|4 phút đọc

2023 Idle RPG Trends: A comprehensive analysis

Explore the latest statistics on 2023 Idle RPG Trends and dive into where we believe in how to level up with the insights from the data and trends.

8 thg 11, 2023|6 phút đọc

Deep dive into funnel analysis for gaming apps

Funnel analysis is a must-have strategy for gaming apps seeking to elevate their marketing, user experience, and revenue. Airbridge can help you to proceed funnel analysis with Airbridge Funnel report. With funnel analysis, you can unlock the full potential of your gaming app's success.

19 thg 10, 2023|6 phút đọc

Airbridge is now a badged Meta partner for Marketing Mix Modeling

Airbridge has been named a Meta Business Partner in Measurement for marketing mix modeling. With its third Meta measurement badge, Airbridge demonstrates its expertise and experience spanning marketing mix modeling (MMM), multi-touch attribution (MTA), and mobile measurement.

12 thg 10, 2023|2 phút đọc

Achieve analytical excellence through enhanced Airbridge integration with Unity Ads

With both performance and cost data from Unity Ads flowing into Airbridge, you can assess the true impact of your marketing activities. Read on to learn more about this powerful integration.

13 thg 9, 2023|2 phút đọc

MGS 2023 Recap: Improving mobile engagement and retention

User engagement and retention are at the core of the mobile marketing sphere. Learn how to optimize your app’s user journey cycle sustainably with Andy Carvell from Phiture.

18 thg 8, 2023|9 phút đọc

Post-ATT iOS UA Strategies: SKAdNetwork and More

Read about Marcus Burke’s session on navigating the mobile marketing world with ATT and SKAN integrations.

17 thg 8, 2023|8 phút đọc

Hard Paywall vs Soft Paywall vs Freemium: Which Model Actually Converts for Subscription Apps?

Hard paywall converts 5x better than freemium — but 90% of apps still use freemium. Learn which paywall model actually works for fitness subscription apps, backed by 2026 benchmark data.

17 thg 8, 2023|9 phút đọc

Top 3 paywall builder solutions for subscription apps

Scale your game by integrating Airbridge with GameAnalytics

Airbridge is now integrated with GameAnalytics! Find out how you can improve your game's user acquisition with comprehensive data insights.

26 thg 6, 2023|2 phút đọc

Mobile paywall optimization: 5 actionable tips to increase subscription revenue

Maximize your subscription app's potential with paywall optimization. Discover five actionable tips for boosting revenue and staying ahead of the competition.

13 thg 6, 2023|7 phút đọc

Firebase Dynamic Links shutting down? Here’s a better option

Startled by Google's Firebase Dynamic Links deprecation? Check out Airbridge, the alternative you have been looking for.

1 thg 6, 2023|4 phút đọc

Maximize ROI in a privacy-first world with Airbridge’s MMM Studio

Airbridge’s MMM Studio introduces an era of hassle-free, privacy-resilient measurement. Embrace a new level of success in the evolving landscape of mobile marketing.

25 thg 5, 2023|5 phút đọc

3 must-do’s to improve your mobile user acquisition

Optimizing your mobile user acquisition can be challenging, but there are three proven strategies that can always help you drive growth. Check them out in our latest blog post.

18 thg 5, 2023|5 phút đọc

SKAdNetwork 4.0: Major changes app marketers should know

Apple’s SKAdNetwork is the one thing that all mobile marketers should know in this privacy-centric era. Here are some essential facts you should know.

4 thg 5, 2023|6 phút đọc

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