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Ad Tech & Marketing

Explore our articles about ad tech & marketing.

CategoryAll PostsTrend & InsightInside AirbridgeProduct Updates
IndustryAd Tech & MarketingE-CommerceFinance & FintechFitness AppsGamingLifestyleSaaS & B2BSubscription Apps
MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP pricing keeps climbing while support pushes upgrades instead of solving problems. Learn why this happens, what it costs subscription apps, and how to find an MMP that aligns incentives.

Mar 26, 2026|8 min read
Stop Searching for Complex Marketing Data. Just Ask with Airbridge AI

Stop Searching for Complex Marketing Data. Just Ask with Airbridge AI

Introducing Airbridge AI — Airbridge MCP, Airbridge Pilot, and Onboarding Pilot. Query data in natural language, get instant answers, and set up SDK with AI guidance.

Mar 25, 2026|8 min read
Influencer Attribution Tracking: Promo Codes vs Tracking Links -- Which Actually Works for Mobile Apps?

Influencer Attribution Tracking: Promo Codes vs Tracking Links -- Which Actually Works for Mobile Apps?

Promo codes vs tracking links for influencer attribution on mobile apps. Learn where each method fails and how to connect influencer installs to subscriptions.

Mar 24, 2026|10 min read
Influencer Marketing Cuts CAC — But Only If You Can Measure It

Influencer Marketing Cuts CAC — But Only If You Can Measure It

Facebook CPL is up 21%. Influencer marketing returns $5.78 per $1. But if you can't attribute influencer-driven installs to subscriptions, you're optimizing blind. Learn how to measure what influencer marketing actually produces.

Mar 24, 2026|9 min read
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MMP Time to Value: Why MarTech TTV Is 44 Hours — And What It Costs You

MMP Time to Value: Why MarTech TTV Is 44 Hours — And What It Costs You

MarTech has the second-longest time to value in SaaS — 44 hours. For MMP tools, every hour without campaign data is budget spent blind. Learn what drives MMP TTV and how to reduce it.

Mar 20, 2026|7 min read
MMP Pricing: Why "Contact Sales" Still Exists in 2026 — and What the Alternative Looks Like

MMP Pricing: Why "Contact Sales" Still Exists in 2026 — and What the Alternative Looks Like

MMP pricing starts with "Contact Sales" and ends with an annual invoice you can't predict. Learn why attribution pricing is opaque, what transparent pricing looks like, and how to pay $0.05/install with no annual contract.

Mar 19, 2026|8 min read
Yahoo! JAPAN Ads Display Ads Integration: Maximize Your Japan Marketing ROI with Airbridge

Yahoo! JAPAN Ads Display Ads Integration: Maximize Your Japan Marketing ROI with Airbridge

Airbridge is now integrated with Yahoo! JAPAN Ads Display Ads, Japan’s leading unified advertising platform. You can now analyze your Yahoo! JAPAN Ads Display Ads campaign performance more clearly and effectively within Airbridge.

Mar 19, 2026|5 min read
Airbridge Is Now Be Eligible Under Türkiye’s Government Incentive Program for Service Exporters

Airbridge Is Now Be Eligible Under Türkiye’s Government Incentive Program for Service Exporters

Türkiye’s Service Sector Support Program helps eligible companies reduce Airbridge costs with up to 50% reimbursement on qualified software and technology expenses.

Mar 18, 2026|3 min read
The MMP Support Trap: Fast Answers During Sales, Silence After the Contract

The MMP Support Trap: Fast Answers During Sales, Silence After the Contract

Tired of waiting days for your MMP support team to reply with canned responses? Learn what good MMP customer support looks like and how to evaluate it before signing.

Mar 13, 2026|10 min read
How MMP Tools Prove Mobile Marketing ROI (And Optimize Ad Spend) in 2026

How MMP Tools Prove Mobile Marketing ROI (And Optimize Ad Spend) in 2026

Learn how MMP tools prove mobile marketing ROI, unify attribution, and optimize ad spend. See what to look for in an ROI-focused MMP.

Mar 10, 2026|10 min read
Is Your MMP Capping Your Growth? 5 Features to Audit Before Your 2026 Renewal

Is Your MMP Capping Your Growth? 5 Features to Audit Before Your 2026 Renewal

Compare essential MMP tools features and learn how to choose the right MMP for accurate attribution, privacy-safe measurement, and scalable growth — plus why many teams switch to Airbridge.

Mar 10, 2026|10 min read
Best Singular Alternatives in 2026: Key Features to Evaluate Before You Switch

Best Singular Alternatives in 2026: Key Features to Evaluate Before You Switch

Scaling past Singular’s limits? Compare the top Singular alternatives for 2026. Learn why growth teams are switching to Airbridge for unified web-to-app measurement, faster query speeds, and native deep linking.

Mar 9, 2026|10 min read
4 Best AppsFlyer Alternatives for 2026: A Deep Dive into Costs & Attribution Accuracy

4 Best AppsFlyer Alternatives for 2026: A Deep Dive into Costs & Attribution Accuracy

Compare the best AppsFlyer alternatives for 2026. Discover how to avoid high feature paywalls and complex setups with a high-performance MMP like Airbridge.

Mar 9, 2026|11 min read
Best App Marketing Measurement Tool in 2026 for Startups: Why Airbridge Core Plan Works for Early Growth

Best App Marketing Measurement Tool in 2026 for Startups: Why Airbridge Core Plan Works for Early Growth

Many startups spend $10K–$20K/month on paid UA without knowing which channel generates paying subscribers. Learn why traditional MMPs aren't built for early-stage teams, and how Airbridge Core Plan helps startups measure installs, trials, and subscriptions in hours.

Mar 6, 2026|9 min read
Why Mobile Attribution Numbers Don't Match: Ad Platforms vs MMP vs First-Party Data

Why Mobile Attribution Numbers Don't Match: Ad Platforms vs MMP vs First-Party Data

Mobile ad attribution data discrepancies happen across Meta, Google, TikTok, MMPs, and first-party data. Learn the causes and how to reduce attribution gaps.

Mar 6, 2026|11 min read
Analyze Apple Search Ads Placement Performance in Airbridge

Analyze Apple Search Ads Placement Performance in Airbridge

Airbridge is the first MMP to support Apple Search Ads placement-level performance analysis. Analyze performance across four App Store placements directly in the Airbridge dashboard. Identify high-performing placements faster and optimize campaigns with more precise data.

Mar 3, 2026|3 min read
Deferred Deeplink vs Standard Deep Link: What’s the Difference and Why Standard Isn't Enough in 2026?

Deferred Deeplink vs Standard Deep Link: What’s the Difference and Why Standard Isn't Enough in 2026?

Learn the difference between deferred deep links and standard deep links and why standard ones are not enough in 2026.

Feb 26, 2026|8 min read
Deferred Deeplink Benefits for App Installs

Deferred Deeplink Benefits for App Installs

This article breaks down how deferred deep linking works, why it impacts growth metrics, and how teams use it to improve conversion from paid installs.

Feb 26, 2026|9 min read
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