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Blog

Insights, best practices, and industry trends from the Airbridge team.

CategoryAll PostsTrend & InsightInside AirbridgeProduct Updates
IndustryAd Tech & MarketingE-CommerceFinance & FintechFitness AppsGamingLifestyleSaaS & B2BSubscription Apps
Personalized marketing: Win your customers’ hearts with data

Personalized marketing: Win your customers’ hearts with data

When you first sign up for a new service, you'll notice that an increasing number of apps and websites are asking about your interests and tastes now more than ever. Let's take a look at why personalized marketing is still important after all these years, and how you can better leverage this valuable information from your users.

Feb 22, 2024|5 min read
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Digital Markets Act (DMA): Shaping the future of digital competition and privacy

Digital Markets Act (DMA): Shaping the future of digital competition and privacy

The European Union (EU) has stepped in to establish a fair and open digital marketplace while safeguarding users’ fundamental online rights. Even for services launched outside of the continental Europe, marketers with a global user base should pay attention to this change. Let's explore the Digital Markets Act (DMA) and its impact on our future marketing strategies.

Feb 6, 2024|4 min read
Google Privacy Sandbox: How to tackle new challenges

Google Privacy Sandbox: How to tackle new challenges

Google’s Privacy Sandbox project entails collaboration among industry players to allow advertising without invading user privacy. Let’s explore the measures and guidelines Google has announced so far and how we can prepare for the upcoming challenges.

Jan 24, 2024|9 min read
Navigating the privacy landscape of 2024 like a pro

Navigating the privacy landscape of 2024 like a pro

The data landscape in 2024 promises a continued evolution toward a more privacy-centric approach to marketing activities. Explore anticipated changes for 2024, as revealed by Google and Apple, and equip yourself with effective strategies to navigate forthcoming challenges.

Jan 17, 2024|9 min read
Your key marketing approach: Unified web and app attribution

Your key marketing approach: Unified web and app attribution

Users' online journeys have become even more complex. Marketers in this era need to track users who traverse various devices, platforms, and channels to accurately assess marketing performance. This post delves into the ever-increasing importance of unified web and app attribution analysis, shedding light on its role in addressing common challenges in today's dynamic internet landscape.

Jan 8, 2024|6 min read
Why you need postbacks and how to set them up

Why you need postbacks and how to set them up

A postback is the key to sending crucial ad performance and user behavior data from your app to the ad channel. It plays a vital role in billing, optimizing ad performance, and retargeting strategies. Check out our latest blog post for insights on why you need postbacks and a step-by-step guide on setting them up!

Dec 19, 2023|5 min read
Tips on choosing the best MMP for mobile games

Tips on choosing the best MMP for mobile games

If you are launching a mobile game, adopting MMP is no longer a choice — it’s a must. Explore the vital role MMP plays in the success of mobile games and discover key metrics you should consider to choose the best MMP for your game. Embrace the power of MMP for a successful mobile game journey!

Dec 7, 2023|6 min read
5 Smart ways to use Mobile Measurement Partners (MMPs) to grow your mobile apps

5 Smart ways to use Mobile Measurement Partners (MMPs) to grow your mobile apps

A mobile app attribution tool or measurement partner (MMP) is a must-have if you run mobile app campaigns. It allows you to easily view and optimize the ad campaigns’ performance of multiple channels and networks at once with a single SDK. In this post, we'll share five ways you can better utilize Mobile Measurement Partners (MMPs) for your app growth.

Nov 24, 2023|7 min read
2023 Idle RPG Trends: A comprehensive analysis

2023 Idle RPG Trends: A comprehensive analysis

Explore the latest statistics on 2023 Idle RPG Trends and dive into where we believe in how to level up with the insights from the data and trends.

Nov 8, 2023|6 min read
Deep dive into funnel analysis for gaming apps

Deep dive into funnel analysis for gaming apps

Funnel analysis is a must-have strategy for gaming apps seeking to elevate their marketing, user experience, and revenue. Airbridge can help you to proceed funnel analysis with Airbridge Funnel report. With funnel analysis, you can unlock the full potential of your gaming app's success.

Oct 19, 2023|6 min read
Hard Paywall vs Soft Paywall vs Freemium: Which Model Actually Converts for Subscription Apps?

Hard Paywall vs Soft Paywall vs Freemium: Which Model Actually Converts for Subscription Apps?

Hard paywall converts 5x better than freemium — but 90% of apps still use freemium. Learn which paywall model actually works for fitness subscription apps, backed by 2026 benchmark data.

Aug 17, 2023|9 min read
Top 3 paywall builder solutions for subscription apps

Top 3 paywall builder solutions for subscription apps

Don't waste dev resources on building paywalls. Compare Adapty, Purchasely, and Superwall to find the best no-code builder for your app. Explore features like drag-and-drop editors, payment infrastructure, and seamless MMP integrations to scale your subscription business faster.

Aug 2, 2023|6 min read
Mobile paywall optimization: 5 actionable tips to increase subscription revenue

Mobile paywall optimization: 5 actionable tips to increase subscription revenue

Maximize your subscription app's potential with paywall optimization. Discover five actionable tips for boosting revenue and staying ahead of the competition.

Jun 13, 2023|7 min read
Firebase Dynamic Links shutting down? Here’s a better option

Firebase Dynamic Links shutting down? Here’s a better option

Startled by Google's Firebase Dynamic Links deprecation? Check out Airbridge, the alternative you have been looking for.

Jun 1, 2023|4 min read
3 must-do’s to improve your mobile user acquisition

3 must-do’s to improve your mobile user acquisition

Optimizing your mobile user acquisition can be challenging, but there are three proven strategies that can always help you drive growth. Check them out in our latest blog post.

May 18, 2023|5 min read
SKAdNetwork 4.0: Major changes app marketers should know

SKAdNetwork 4.0: Major changes app marketers should know

Apple’s SKAdNetwork is the one thing that all mobile marketers should know in this privacy-centric era. Here are some essential facts you should know.

May 4, 2023|6 min read
Getting started with Google’s Privacy Sandbox: A comprehensive overview

Getting started with Google’s Privacy Sandbox: A comprehensive overview

Google's Privacy Sandbox is expected to bring massive changes to the mobile space. What will privacy-safe marketing look like? Will retargeting die without device identifiers? How will mobile apps have to measure ad effectiveness? Find the answers in this blog post.

Apr 26, 2023|6 min read
Navigating the new normal: Advertising strategies in the post-ATT world

Navigating the new normal: Advertising strategies in the post-ATT world

Apple's App Tracking Transparency framework has posed challenges to mobile marketers, but there's always a way out. Check out our blog post to explore the strategies and technologies that can help.

Apr 19, 2023|6 min read
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