Incrementality

Explore our articles about incrementality.

The Ultimate Guide to Mobile Game Re-engagement and Retargeting

Learn how to re-engage churned players and maximize LTV in 2025. Adikteev and Airbridge break down the top 3 retargeting myths holding games back—and show how to prove real incremental lift.

May 7, 2025|10 min read

The role of calibration in marketing mix modeling (MMM)

Calibration is crucial for getting the most accurate insights from marketing mix modeling. Learn how to work with it and power up your marketing measurement.

Apr 12, 2023|5 min read

Intro to Incrementality: The Key to Measuring Your Ad Effectiveness

Check out this post to discover your most effective campaigns and optimize paid ad strategies.

Nov 30, 2022|7 min read

MGS 2022: Unified Measurement Stack - MMP, MTA, MMM and Lift

Find out how Airbridge combines last-touch attribution (LTA), multi-touch attribution (MTA), and media mix modeling (MMM) to measure true effectiveness of marketing.

Aug 24, 2022|4 min read

Announcing Airbridge Incrementality its first-to-market solution leveraging Facebook's MMP, MTA Programs

Airbridge launches Incrementality, the first solution leveraging Facebook's MMP & MTA programs. Measure true ad effectiveness beyond last-touch attribution.

Oct 7, 2021|2 min read

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