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app-marketing

Explore our articles about app-marketing.

CategoryAll PostsTrend & InsightInside AirbridgeProduct Updates
IndustryAd Tech & MarketingE-CommerceFinance & FintechFitness AppsGamingLifestyleSaaS & B2BSubscription Apps
Subscription App Event Tracking: A 5-Step Guide

Subscription App Event Tracking: A 5-Step Guide

Learn how to set up subscription app event tracking in 5 steps—Install to Subscribe—without a data engineer. Naming tips, funnel table, and tools.

Apr 2, 2026|6 min read
Influencer Marketing Fraud: How Fake Clicks Drain App Budgets

Influencer Marketing Fraud: How Fake Clicks Drain App Budgets

74% of marketers face influencer marketing fraud. Learn how fake clicks drain app budgets and how per-influencer attribution reveals fraudulent traffic.

Apr 2, 2026|8 min read
Which Ad Channel Drives Subscriptions? How to Attribute App Revenue to the Right Source

Which Ad Channel Drives Subscriptions? How to Attribute App Revenue to the Right Source

Channel A gets 2x the installs. Channel B gets 2.7x the paid subscribers at 1/5 the cost. Without channel-level subscription attribution, your budget flows to the wrong source. Learn how to connect ad channels to subscription revenue.

Mar 25, 2026|7 min read
Mobile App Deep Linking: How to Fix the Click-to-Install Conversion Gap That Kills Paid UA ROI

Mobile App Deep Linking: How to Fix the Click-to-Install Conversion Gap That Kills Paid UA ROI

Losing users between ad click and app install? Learn how mobile app deep linking fixes the conversion gap and connects installs to subscription revenue.

Mar 24, 2026|10 min read
Influencer Attribution Tracking: Promo Codes vs Tracking Links -- Which Actually Works for Mobile Apps?

Influencer Attribution Tracking: Promo Codes vs Tracking Links -- Which Actually Works for Mobile Apps?

Promo codes vs tracking links for influencer attribution on mobile apps. Learn where each method fails and how to connect influencer installs to subscriptions.

Mar 24, 2026|9 min read

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