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Blog

Insights, best practices, and industry trends from the Airbridge team.

All PostsApp GrowthApp Store AnalyticsAttributionAttribution TrackingBest PracticesBlogCase StudyDeep LinkingE-CommerceEntertainmentFintechFitness AppsGamingIncrementalityIndustry TrendsInfluencer Marketing ROIIntegrationMarketing AnalyticsMMMMobile MarketingPrivacyProduct UpdateRetargetingRevenue MeasurementSKAdNetworkSubscription AppsUser AcquisitionWeb-to-App
MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP Pricing Goes Up. Support Quality Goes Down. Something Has to Give.

MMP pricing keeps climbing while support pushes upgrades instead of solving problems. Learn why this happens, what it costs subscription apps, and how to find an MMP that aligns incentives.

Mar 26, 2026|Airbridge|8 min read
Intro to Incrementality: The Key to Measuring Your Ad Effectiveness

Intro to Incrementality: The Key to Measuring Your Ad Effectiveness

Check out this post to discover your most effective campaigns and optimize paid ad strategies.

Nov 30, 2022|7 min read
Introducing Our Updated Retention Report

Introducing Our Updated Retention Report

We proudly announce the official rollout of the Retention Report in Airbridge. The Airbridge Retention Report is equipped with behavioral cohort analysis and provides more options for Groupby and Filter selection, which will show how well your users are engaged with your app.

Nov 15, 2022|3 min read
Mobile App Attribution: What It Is and How It Works

Mobile App Attribution: What It Is and How It Works

Find out how to thrive on uncertainty by effectively identifying your strongest channels and campaigns.

Nov 10, 2022|8 min read
Your Basic Guide to Marketing Attribution Models

Your Basic Guide to Marketing Attribution Models

Understand various marketing attribution models to measure and optimize your campaigns. Find the one well-aligned with your strategy to bring out results.

Oct 6, 2022|8 min read
Airbridge’s Unified Measurement Stack: Marketer-Centric Approach to LTA, MTA and MMM

Airbridge’s Unified Measurement Stack: Marketer-Centric Approach to LTA, MTA and MMM

Break through this privacy-first era with the help of Airbridge’s Unified Measurement Stack. Learn more about the next-generation attribution to take your marketing to the next level.

Sep 28, 2022|10 min read
Integrate Airbridge with SearchAds.com for a deeper analysis of your Apple Search Ads campaigns

Integrate Airbridge with SearchAds.com for a deeper analysis of your Apple Search Ads campaigns

Airbridge is now an official partner of SearchAds. Seamlessly transmit conversion data via API to automate keyword scaling and bulk editing. Save hours of manual work and scale your app’s reach using actionable insights from this powerful integration.

Sep 26, 2022|2 min read
Mobile Measurement Partner: Why Should You Use Them and What Are The Best Alternatives?

Mobile Measurement Partner: Why Should You Use Them and What Are The Best Alternatives?

Airbridge is a mobile app analytics tool, mobile attribution software, MMP and third-party tracking platform. Find out what each of these terms means to better understand mobile attribution.

Sep 8, 2022|7 min read
Four Steps to Successful QR Code Marketing

Four Steps to Successful QR Code Marketing

Here’s your guide for successful QR code marketing. Maximize your marketing effectiveness using Airbridge’s trackable QR codes with deep linking capabilities.

Aug 31, 2022|7 min read
How to Fix When Safari Cannot Open the Page Because the Address Is Invalid

How to Fix When Safari Cannot Open the Page Because the Address Is Invalid

Learn everything there is to know about redirecting deep linked users to a fallback page and find out how you should work with deep links on Android and iOS.

Aug 25, 2022|4 min read
MGS 2022: Unified Measurement Stack - MMP, MTA, MMM and Lift

MGS 2022: Unified Measurement Stack - MMP, MTA, MMM and Lift

Find out how Airbridge combines last-touch attribution (LTA), multi-touch attribution (MTA), and media mix modeling (MMM) to measure true effectiveness of marketing.

Aug 24, 2022|4 min read
Why Every Marketer Should Use Branded Links

Why Every Marketer Should Use Branded Links

Check out how Airbridge’s branded links can help you. Strengthen brand-building efforts, attribute marketing performance, and create a seamless user experience with deep linking.

Aug 19, 2022|8 min read
Deep Linking Basics: Everything Marketers and Developers Need to Know

Deep Linking Basics: Everything Marketers and Developers Need to Know

Discover all you need to know about deep linking with Airbridge. Boost your app marketing with URI schemes, Universal Links, and App Links.

Aug 17, 2022|10 min read
How to optimize Direct Response Marketing with Touchpoints Overlap Report

How to optimize Direct Response Marketing with Touchpoints Overlap Report

Check out this post to learn how to optimize your Direct Response Marketing performances by using Airbridge’s Touchpoint Overlap Report. Start saving inefficient ad spendings by discovering which channel audiences overlap!

Jun 16, 2022|4 min read
Five convenient features for mobile app measurement

Five convenient features for mobile app measurement

Airbridge is a mobile attribution solution with an intuitive UI/UX that allows users to conveniently analyze the desirable marketing data. Check Airbridge's five features that can dramatically improve the convenience of Airbridge users.

Jun 7, 2022|8 min read
7 questions you should ask before choosing a mobile app attribution tool

7 questions you should ask before choosing a mobile app attribution tool

Choosing the right mobile app attribution tool to measure your app marketing campaigns is critical. Here is a checklist of 7 questions to ask beforehand.

May 25, 2022|8 min read
Introducing Luft - Airbridge’s in-house OLAP Database

Introducing Luft - Airbridge’s in-house OLAP Database

Airbridge developed an OLAP database that focuses on user behavior to provide real-time analytics. Let’s take a closer look at how Luft works to offer cohort analysis and real-time reports.

May 19, 2022|9 min read
The A to Z Guide To Mobile App User Acquisition

The A to Z Guide To Mobile App User Acquisition

Users are a must for the success of your product. In this post, we will learn everything there is to know about user acquisition (UA) marketing.

Mar 30, 2022|16 min read
What is App Store Optimization (ASO)?

What is App Store Optimization (ASO)?

ASO is the SEO for mobile apps. Maximize your organic reach by optimizing keywords, icons, and screenshots. Read our comprehensive guide to ranking higher on the App Store and Google Play.

Mar 17, 2022|14 min read
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