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mobile-marketing

Explore our articles about mobile-marketing.

CategoryAll PostsTrend & InsightInside AirbridgeProduct Updates
IndustryAd Tech & MarketingE-CommerceFinance & FintechFitness AppsGamingLifestyleSaaS & B2BSubscription Apps
Subscription App Event Tracking: A 5-Step Guide

Subscription App Event Tracking: A 5-Step Guide

Learn how to set up subscription app event tracking in 5 steps—Install to Subscribe—without a data engineer. Naming tips, funnel table, and tools.

Apr 2, 2026|6 min read
Airbridge Core Plan Is Here: Attribution That Finally Fits Your Stage

Airbridge Core Plan Is Here: Attribution That Finally Fits Your Stage

Airbridge Core Plan gives subscription apps attribution for Meta, Google, TikTok, and Apple Search Ads — with pay-as-you-go pricing starting at 15K free installs.

Mar 27, 2026|9 min read
Which Ad Channel Drives Subscriptions? How to Attribute App Revenue to the Right Source

Which Ad Channel Drives Subscriptions? How to Attribute App Revenue to the Right Source

Channel A gets 2x the installs. Channel B gets 2.7x the paid subscribers at 1/5 the cost. Without channel-level subscription attribution, your budget flows to the wrong source. Learn how to connect ad channels to subscription revenue.

Mar 25, 2026|7 min read
Mobile App Deep Linking: How to Fix the Click-to-Install Conversion Gap That Kills Paid UA ROI

Mobile App Deep Linking: How to Fix the Click-to-Install Conversion Gap That Kills Paid UA ROI

Losing users between ad click and app install? Learn how mobile app deep linking fixes the conversion gap and connects installs to subscription revenue.

Mar 24, 2026|10 min read
Influencer Attribution Tracking: Promo Codes vs Tracking Links -- Which Actually Works for Mobile Apps?

Influencer Attribution Tracking: Promo Codes vs Tracking Links -- Which Actually Works for Mobile Apps?

Promo codes vs tracking links for influencer attribution on mobile apps. Learn where each method fails and how to connect influencer installs to subscriptions.

Mar 24, 2026|9 min read

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Airbridge Is Now Be Eligible Under Türkiye’s Government Incentive Program for Service Exporters

Airbridge Is Now Be Eligible Under Türkiye’s Government Incentive Program for Service Exporters

Türkiye’s Service Sector Support Program helps eligible companies reduce Airbridge costs with up to 50% reimbursement on qualified software and technology expenses.

Mar 18, 2026|3 min read
What is Hybrid Monetization in Subscription Apps 2025?

What is Hybrid Monetization in Subscription Apps 2025?

Hybrid monetization is reshaping subscription apps. Learn what it is, why it matters, real-life examples, and how MMPs like Airbridge support growth.

Sep 29, 2025|5 min read
ABR vibe

ABR vibe

Explore how Vibe.co and Airbridge use AI-powered CTV advertising to boost user acquisition in 2025. Learn proven strategies to lower CAC, improve ROAS, and scale mobile app growth through smarter, data-driven campaigns.

Sep 4, 2025|8 min read
aix interview part 2

aix interview part 2

Japan and Korea demand distinct strategies for app growth. In Part 2 of our series, we explore how to localize creatives, UA, onboarding, and paywalls—backed by insights from aix and real app success stories.

May 22, 2025|5 min read
aix interview part1

aix interview part1

Allen Park, Head of Marketing at AIX, joins Roi Nam of Airbridge to bust the biggest myths about app marketing in Japan and Korea. From user psychology to creative strategy, they explore why global teams need more than just translation to succeed—and how cultural nuance shapes growth.

May 16, 2025|6 min read
introducing airflux mobile game ad solution

introducing airflux mobile game ad solution

Meet Airflux—Airbridge’s AI-powered ad optimizer for mobile games. Easily optimize ad timing and frequency for every player. Drive higher LTV, stronger retention, and bigger revenue—fast.

Apr 9, 2025|11 min read
Optimize Your Mobile Marketing with Digital Turbine & Airbridge Integration

Optimize Your Mobile Marketing with Digital Turbine & Airbridge Integration

Airbridge has partnered with Digital Turbine to enhance your mobile marketing strategies. This integration combines Airbridge's advanced analytics capabilities with Digital Turbine's innovative advertising solutions, enabling marketers to measure, track, and optimize their campaigns effectively.

Mar 13, 2025|2 min read
What is LLM(Large Language Model) and Why is it Important?

What is LLM(Large Language Model) and Why is it Important?

Discover what LLMs (Large Language Models) are and why they matter in 2025. Learn how AI transforms marketing through content automation and personalization.

Feb 17, 2025|2 min read
How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

Learn how to blow up your hybrid and hyper-casual games in 2025. Airbridge and Two and a Half Gamers cover UA channel diversification, hybrid monetization strategies (Ads + IAP), AI-powered ad creatives, and agile marketability techniques to help you succeed in 2025's cutthroat gaming market.

Feb 11, 2025|12 min read
What is Affiliate Marketing? Winning Strategies for 2025

What is Affiliate Marketing? Winning Strategies for 2025

Pay for results, not ads. Affiliates drive traffic through unique links and earn commissions on sales—maximizing ROI with zero wasted budget. Why is this the future of marketing, and how can you leverage it for success?

Feb 3, 2025|4 min read
Mastering AI marketing: the key to mobile marketing success

Mastering AI marketing: the key to mobile marketing success

As artificial intelligence (AI) technology rapidly advances, we have entered the era of AI marketing. Let's delve into how AI is reshaping the mobile marketing strategy and execution, and explore how marketers can embrace and leverage these changes.

Apr 11, 2024|5 min read
Advertising trends marketers should keep an eye on in 2024

Advertising trends marketers should keep an eye on in 2024

In today’s ever-changing world, marketers must be quick to identify and adapt to emerging trends to seize new opportunities. Although forecasting in the fast-paced digital industry is difficult, analyzing data from the previous year can guide us in identifying advertising trends to watch in 2024.

Feb 28, 2024|5 min read
Tips on choosing the best MMP for mobile games

Tips on choosing the best MMP for mobile games

If you are launching a mobile game, adopting MMP is no longer a choice — it’s a must. Explore the vital role MMP plays in the success of mobile games and discover key metrics you should consider to choose the best MMP for your game. Embrace the power of MMP for a successful mobile game journey!

Dec 7, 2023|6 min read
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