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Blog

Insights, best practices, and industry trends from the Airbridge team.

CategoryAll PostsTrend & InsightInside AirbridgeProduct Updates
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A comprehensive guide to SKAN install double-counting prevention

A comprehensive guide to SKAN install double-counting prevention

With Apple's App Tracking Transparency (ATT) policy and new iOS 14.5 updates, marketers now face the challenge of measuring performance precisely. Airbridge offers the Attribution Overlap feature to identify any overlap in SKAN attributions and help marketers check more accurate results. Explore this article if you're a marketer looking for more insights into ad performance in SKAN.

Jan 8, 2024|8 min read
Mastering predictive LTV for swift marketing decisions

Mastering predictive LTV for swift marketing decisions

Airbridge started supporting Predictive Lifetime and Predictive LTV in the reports. Through its Prediction feature, Airbridge offers a swift estimate of how often a user will return to your service and the corresponding value they'll generate, derived from the data we meticulously collect.

Dec 6, 2023|4 min read
Airbridge is now supporting Meta Install Referrer

Airbridge is now supporting Meta Install Referrer

Airbridge’s app install reporting on Meta Android Campaigns is improving. We have been working closely with Meta on the implementation of a new solution called Meta install referrer and are excited to announce the roll out has just begun.

Nov 28, 2023|3 min read
Introducing the Overview Dashboard: Track all your key metrics in one glance

Introducing the Overview Dashboard: Track all your key metrics in one glance

Airbridge has just unveiled the Overview Dashboard, a powerful tool that enables you to easily track the key metrics of all your apps in real-time. Gain quick insights and optimize your marketing performance with the Airbridge Overview Dashboard.

Nov 22, 2023|4 min read
Achieve analytical excellence through enhanced Airbridge integration with Unity Ads

Achieve analytical excellence through enhanced Airbridge integration with Unity Ads

With both performance and cost data from Unity Ads flowing into Airbridge, you can assess the true impact of your marketing activities. Read on to learn more about this powerful integration.

Sep 13, 2023|2 min read
Scale your game by integrating Airbridge with GameAnalytics

Scale your game by integrating Airbridge with GameAnalytics

Airbridge is now integrated with GameAnalytics! Find out how you can improve your game's user acquisition with comprehensive data insights.

Jun 26, 2023|2 min read
Maximize ROI in a privacy-first world with Airbridge’s MMM Studio

Maximize ROI in a privacy-first world with Airbridge’s MMM Studio

Airbridge’s MMM Studio introduces an era of hassle-free, privacy-resilient measurement. Embrace a new level of success in the evolving landscape of mobile marketing.

May 25, 2023|5 min read
Boost your subscription revenue through Airbridge integration with Adapty

Boost your subscription revenue through Airbridge integration with Adapty

Airbridge is now integrated with Adapty! Find out how you can add an extra layer of depth to your subscription app analysis.

Apr 10, 2023|2 min read
Power up your customer engagement with advanced Airbridge-Braze integration

Power up your customer engagement with advanced Airbridge-Braze integration

Airbridge has strengthened its partnership with Braze, a leading comprehensive customer engagement platform! Use attribution data to personalize your communication with users and boost ROI.

Feb 15, 2023|2 min read
How Marketing Mix Modeling (MMM) Enables Privacy-First Measurement

How Marketing Mix Modeling (MMM) Enables Privacy-First Measurement

Find out what marketing mix modeling is and why you need to add Airbridge MMM to your measurement stack to stay ahead in the game.

Dec 12, 2022|8 min read
Airbridge Now Integrated With RevenueCat to Maximize Your Revenue Tracking

Airbridge Now Integrated With RevenueCat to Maximize Your Revenue Tracking

Analyze which channel contributed the most to subscription revenue through the Airbridge x RevenueCat integration.

Dec 5, 2022|1 min read
Introducing Our Updated Retention Report

Introducing Our Updated Retention Report

We proudly announce the official rollout of the Retention Report in Airbridge. The Airbridge Retention Report is equipped with behavioral cohort analysis and provides more options for Groupby and Filter selection, which will show how well your users are engaged with your app.

Nov 15, 2022|3 min read
Airbridge’s Unified Measurement Stack: Marketer-Centric Approach to LTA, MTA and MMM

Airbridge’s Unified Measurement Stack: Marketer-Centric Approach to LTA, MTA and MMM

Break through this privacy-first era with the help of Airbridge’s Unified Measurement Stack. Learn more about the next-generation attribution to take your marketing to the next level.

Sep 28, 2022|10 min read
Integrate Airbridge with SearchAds.com for a deeper analysis of your Apple Search Ads campaigns

Integrate Airbridge with SearchAds.com for a deeper analysis of your Apple Search Ads campaigns

Airbridge is now an official partner of SearchAds. Seamlessly transmit conversion data via API to automate keyword scaling and bulk editing. Save hours of manual work and scale your app’s reach using actionable insights from this powerful integration.

Sep 26, 2022|2 min read
Four Steps to Successful QR Code Marketing

Four Steps to Successful QR Code Marketing

Here’s your guide for successful QR code marketing. Maximize your marketing effectiveness using Airbridge’s trackable QR codes with deep linking capabilities.

Aug 31, 2022|7 min read
Why Every Marketer Should Use Branded Links

Why Every Marketer Should Use Branded Links

Check out how Airbridge’s branded links can help you. Strengthen brand-building efforts, attribute marketing performance, and create a seamless user experience with deep linking.

Aug 19, 2022|8 min read
How to optimize Direct Response Marketing with Touchpoints Overlap Report

How to optimize Direct Response Marketing with Touchpoints Overlap Report

Check out this post to learn how to optimize your Direct Response Marketing performances by using Airbridge’s Touchpoint Overlap Report. Start saving inefficient ad spendings by discovering which channel audiences overlap!

Jun 16, 2022|4 min read
Five convenient features for mobile app measurement

Five convenient features for mobile app measurement

Airbridge is a mobile attribution solution with an intuitive UI/UX that allows users to conveniently analyze the desirable marketing data. Check Airbridge's five features that can dramatically improve the convenience of Airbridge users.

Jun 7, 2022|8 min read
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