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The right plan for every stage of your growth.

Free to start. Pay only when you scale. No annual contracts, no hidden fees.

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Choose your billing model

Pick the pricing model that best fits your growth pattern.

Monthly Active Users

Best for apps with seasonal install spikes

Pay based on unique monthly active app users. Organic traffic, web-only users, and inactive users are excluded from billing.

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  • Cross-platform attribution (mobile, web, PC, CTV)
  • Native web-to-app measurement
  • SKAN 4.0 & AdAttributionKit support
  • Predictive LTV up to 180 days
  • Funnel analysis by channel and campaign
  • Cohort ROAS, ARPU, ARPPU analysis
  • Keyword-level campaign reporting
  • Uninstall tracking
  • Deferred deep linking
  • Fraud detection & prevention
  • Audience segmentation & ad network sync
  • Raw data export (S3, BigQuery, Snowflake)
  • Professional migration support included

Attributed Installs

Best for performance marketing teams scaling UA

Pay only for installs attributed to paid campaigns. Monthly or annual billing. Organic installs, re-engagements, and retargeting are not counted.

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  • Cross-platform attribution (mobile, web, PC, CTV)
  • Native web-to-app measurement
  • SKAN 4.0 & AdAttributionKit support
  • Predictive LTV up to 180 days
  • Funnel analysis by channel and campaign
  • Cohort ROAS, ARPU, ARPPU analysis
  • Keyword-level campaign reporting
  • Uninstall tracking
  • Deferred deep linking
  • Fraud detection & prevention
  • Audience segmentation & ad network sync
  • Raw data export (S3, BigQuery, Snowflake)
  • Professional migration support included
Compare

Full plan comparison

See exactly what's included in each plan.

FeatureDeepLink PlanFree · 10K MAU/moCore PlanFree · 15K installs/yrGrowth PlanCustom
Deep linking & branded short links
QR codes & web-to-app routing
Ad network attributionGoogle, Meta, Apple Ads, TikTok only
Web-to-app attribution
SKAN 4.0 reporting & conversion values
PC, Console & CTV attribution
Revenue, Funnel, Retention reports
Predictive LTV (up to 180 days)
Touchpoint analytics
Third-party integrationsup to 2
Raw data export (S3, GCS)
Custom events
Fraud detection & prevention
Airbridge AI (Pilot + MCP)
Audience sync to ad networksGoogle, Meta, Apple Ads, TikTok only
Dedicated CSM & migration support

Compare all features

FeatureDeepLink PlanFree · 10K MAU/moCore PlanFree · 15K installs/yrGrowth PlanCustom
Attribution
Tracking link attribution (Non-advertising)Real-time attribution for non-advertising traffic — organic, referral, and deeplink traffic via tracking links.
Ad Network AttributionReal-time attribution for paid advertising traffic from DSPs and ad networks via tracking links.Google, Meta, Apple Ads, TikTok only
First and re-occuring( or returning) event attributionDistinguish first-time vs returning events per user using device_id and user_id.
Retargeting / re-engagementAttribute campaigns targeting existing active users.
Reactivation attributionAttribute campaigns targeting dormant or lapsed users. Also known as reattribution.
Flexible lookback windowConfigure attribution windows per channel and match type — down to days, hours, or minutes.
Mobile app postbackSend in-app events to ad platforms for campaign optimization. Core supports GMAT; Growth supports all channels.Google, Meta, Apple Ads, TikTok only
Unattributed Conversion AnalysisML-powered estimation of iOS install performance for conversions that SKAdNetwork cannot attribute. Airbridge AI feature.
Web & Web-to-App
Web-to-app conversion attributionAttribute users transitioning from web to app — installs, deeplink opens, and in-app events.
Automated UTM trackingAutomatically collect UTM parameters for web and web-to-app attribution analysis.
Web event measurementTrack user behavior on websites and run web attribution analysis. Requires Web SDK.
Organic referrer attributionTrack organic traffic sources and search engine keywords.
Search ads keyword trackingAttribution for keywords used in search advertising across GMAT channels and more.Google, Meta, Apple Ads, TikTok only
Web postbackSend web conversion events to ad platforms for campaign optimization.
Cross-platform
PC & console attributionAttribute installs and events on PC and console (Steam, PlayStation, Xbox, Epic Games, etc.).
CTV attributionMeasure mobile-to-CTV conversions using view data from mobile ad platforms.
Conversions API (CAPI)Send enriched events via server-to-server Conversions API with hashed identifiers (e.g., emails) and click_id.
iOS & SKAN
SKAN reportingView and analyze SKAdNetwork postback data for iOS campaign attribution.
SKAN conversion value managerConfigure SKAN 3.0 and 4.0 conversion values — coarse, fine-grained, and multiple postbacks.
SKAN overlapDeduplicate MMP attribution and SKAN campaign data for accurate iOS reporting. Also known as SKAN deduplication.
Data Collection
Cost / ad spend aggregationConsolidate ad spend data from connected channels for ROAS analysis. Core supports GMAT; Growth supports all channels.Google, Meta, Apple Ads, TikTok only
Ad revenue aggregation (mediation)Integrate impression-level ad revenue from mediation platforms like AppLovin MAX, Google AdMob, and Unity LevelPlay.
Uninstall trackingTrack and attribute app uninstall events on Android and iOS.
Subscription revenue aggregationIntegrate subscription revenue data from platforms like RevenueCat and Adapty.
Mobile SDKsTrack in-app events via native SDKs. 8 platforms: Android, iOS, React Native, Cordova-Ionic, Unity, Flutter, Expo, Unreal.
Web SDKTrack web events using a dedicated JavaScript SDK. Core supports web-to-app tracking only; Growth supports full web event measurement.web-to-app only
S2S APISend server-side events via REST API — re-subscriptions, deliveries, offline conversions. 10th integration method alongside 8 Mobile SDKs + 1 Web SDK.
Supported Event TypeCollect predefined standard events (install, purchase, sign_up, etc.). Standard events only on Core; all events including custom events on Growth.standard events onlyall events incl. custom
Custom metric uploadUpload custom internal metrics to enrich reporting and analysis.
Ad spend uploadManually upload ad spend data via API for channels when systematic cost integration by Ad Network is not provided
Analytics
Real-time analyticsView marketing performance in real-time across all report types.
Multi-app dashboardSee unified performance metrics across multiple apps in one view.
Granular filtering & GroupBySlice data with ~100 filters and grouping dimensions for deep insights.
Flexible timezone & date rangeView all reports in your preferred timezone with custom date ranges.
Export to Sheets / CSVExport any report to Google Sheets or CSV with shareable links.
Revenue reportCohort-based analysis for Revenue, ROAS, ARPU, and ARPPU.
Retention reportRetention analysis with daily, hourly, or minute-level granularity.
Funnel reportVisualize drop-off and conversion rates across user journey stages.
Cohort analysisFilter any report by behavioral cohorts to compare user segments.
Predictive LTV (pLTV)Predict lifetime value for IAA, IAP, and subscription revenue up to 180 days. Airbridge AI feature.
Touchpoint analyticsAnalyze how touchpoints contribute across the user journey.
Touchpoint overlapSee which channels share touchpoints to optimize budget allocation.
Fraud Detection
CTIT reportAnalyze click-to-install time distributions to identify click spamming and flooding.
Fraud validation rulesCustomizable rules: conversion traffic, lag time, frequency capping, IP blocklisting.
SDK signatureCryptographic SDK signatures to prevent SDK spoofing attacks.
Abnormal Install detection4 ML models: anonymous IP, distribution anomalies, click injection, malformed device IDs. Airbridge AI.
Audience Manager
Audience managerCreate target audiences based on user behavior data. Core supports GMAT; Growth supports all 14 platforms.Google, Meta, Apple Ads, TikTok only
Auto-sync to ad platformsAutomatically sync audiences daily for retargeting and suppression. Core supports GMAT; Growth supports all 14 platforms.Google, Meta, Apple Ads, TikTok only
Deep Linking
Direct & deferred deep linkingRoute users to specific in-app content. Deferred deep linking preserves context through install.
Web-to-app CTA bannerCreate deeplink-enabled buttons and banners on your website.
Customizable redirectionConfigure where users go by platform — Android, iOS, Desktop, or custom web.
CPP & CSL supportDeep link to Custom Product Pages (Apple) and Custom Store Listings (Google).
AirpageBranded intermediate landing page before app store redirect.
QR code generationGenerate branded QR codes for offline-to-online campaigns.
Tracking link managerDashboard UI to create, organize, and manage all tracking links.
Tracking link APIREST API to programmatically create tracking links at scale.
Link branding & shortenerCustomize OG preview tags and use short branded URLs.
Custom domainUse your own domain instead of the default.
Link testing consoleReal-time step-by-step link testing.
Raw Data Export
Cloud storage exportSchedule raw data exports to AWS S3 or Google Cloud Storage.
REST API (raw data)Download raw event-level data via API.
Advertiser postbackSend raw data in real-time to your server endpoint (also known as webhook or server callback).
(CSV) File ExportExport raw data directly from the dashboard in CSV.
Integrations & Security
3rd-party integrationsConnect with Braze, Amplitude, Mixpanel, GameAnalytics, and more.up to 2
User access controlManage team permissions at org and app level with custom roles.
Agency managementDedicated agency access, permissions, and data transparency.
AI Features
PilotAI assistant for product guidance, marketing insights, and natural language queries.
MCP (Model Context Protocol)Connect external AI agents and tools to Airbridge data.
Customer Success
Onboarding PilotAI-powered onboarding agent that streamlines SDK setup — install and configure within 1 hour. Works with MCP for automated integration.
Documentation & Help CenterFull access to help docs, developer guides, and API references across all plans.
Ticket-based supportTechnical and product support via our ticket system.
Dedicated CSMAssigned Customer Success Manager for onboarding, strategy, and support.

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  • iOS & SKAN
  • Deep Linking
  • Data Export
  • Audience Manager

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