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Stop paying for ads that don't perform. Track ad performance to know exactly what's driving your ROI.

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Gaming

Explore our articles about gaming.

CategoryAll PostsTrend & InsightInside AirbridgeProduct Updates
IndustryAd Tech & MarketingE-CommerceFinance & FintechFitness AppsGamingLifestyleSaaS & B2BSubscription Apps
Moloco Enhanced Web Postback Integration

Moloco Enhanced Web Postback Integration

Connect web acquisition to performance with the Airbridge × Moloco Advanced Web Postback integration. Measure and optimize web and web-to-app campaigns using user-level signals for clearer, more accurate web performance.

Dec 23, 2025|3 min read
Xsolla + Airbridge Integration

Xsolla + Airbridge Integration

A new server-to-server (S2S) integration connects mobile campaigns and web shop sales, giving developers a unified view of player value and marketing performance.

Dec 17, 2025|2 min read
Airbridge + Gamelight Integration

Airbridge + Gamelight Integration

Level up your rewarded UA with the Airbridge x Gamelight integration. Track the full user journey from install to LTV with 100% direct traffic transparency and optimize your ROAS with real-time reporting.

Nov 20, 2025|3 min read
2025 AI trend in Gaming: UA-Driven Products, Ad Creatives, Monetization

2025 AI trend in Gaming: UA-Driven Products, Ad Creatives, Monetization

Discover how AI is changing gaming growth through UA-driven development, AI-generated creatives, dynamic monetization, and privacy-first attribution.

Sep 16, 2025|6 min read
Why Data Is Gaming’s New Superpower: Everything You Need To Know About Attribution

Why Data Is Gaming’s New Superpower: Everything You Need To Know About Attribution

Discover how gaming studios thrive post-ATT by mastering imperfect data, smarter attribution, and tools like SKAN, CAPI, and MMM.

Sep 16, 2025|11 min read

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ABR vibe

ABR vibe

Explore how Vibe.co and Airbridge use AI-powered CTV advertising to boost user acquisition in 2025. Learn proven strategies to lower CAC, improve ROAS, and scale mobile app growth through smarter, data-driven campaigns.

Sep 4, 2025|8 min read
Vietnam Game Connect 2025: Retention First for Long-Term Value in Casual Mobile Games

Vietnam Game Connect 2025: Retention First for Long-Term Value in Casual Mobile Games

Vietnam Game Connect 2025 spotlighted how game studios are shifting from chasing installs to prioritizing creative-driven UA, AI-powered engagement, community building, and retention-focused monetization strategies for sustainable long-term growth.

Aug 13, 2025|7 min read
Global Game Growth 2025: UA, Monetization, and Measurement Strategies That Scale

Global Game Growth 2025: UA, Monetization, and Measurement Strategies That Scale

No single tactic will take your game global. Scaling means making smart moves across UA, measurement, monetization, and payments—and making them work together. Let's see what experts say in these four key pillars of mobile game growth.

Jul 2, 2025|8 min read
Airbridge X Liquid Steam Marketing

Airbridge X Liquid Steam Marketing

Learn how to launch your mid-sized game on Steam in 2025. From wishlists to full-funnel media, Liquid Advertising and Airbridge share proven tactics to help you stand out. 💥🕹️

Jul 2, 2025|16 min read
Adikteev incrementality

Adikteev incrementality

Learn how to re-engage churned players and maximize LTV in 2025. Adikteev and Airbridge break down the top 3 retargeting myths holding games back—and show how to prove real incremental lift.

May 7, 2025|10 min read
introducing airflux mobile game ad solution

introducing airflux mobile game ad solution

Meet Airflux—Airbridge’s AI-powered ad optimizer for mobile games. Easily optimize ad timing and frequency for every player. Drive higher LTV, stronger retention, and bigger revenue—fast.

Apr 9, 2025|11 min read
How Playio Switched to Airbridge and Now Manages Global Marketing From a Single Platform

How Playio Switched to Airbridge and Now Manages Global Marketing From a Single Platform

Apr 1, 2025|7 min read
cross-platform-gaming-measurement

cross-platform-gaming-measurement

With multi-platform games now the industry standard for success, player journeys have become increasingly complex. In this post, we'll explore how to transform PC and console platforms as performance marketing channels, leveraging precise cross-platform attribution to accurately measure marketing impact.

Mar 21, 2025|7 min read
How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

Learn how to blow up your hybrid and hyper-casual games in 2025. Airbridge and Two and a Half Gamers cover UA channel diversification, hybrid monetization strategies (Ads + IAP), AI-powered ad creatives, and agile marketability techniques to help you succeed in 2025's cutthroat gaming market.

Feb 11, 2025|12 min read
Airbridge Year in Review 2024

Airbridge Year in Review 2024

As the digital landscape continues to evolve at breakneck speed, 2024 was a year of unprecedented growth, strategic partnerships, and groundbreaking innovations for Airbridge.

Jan 14, 2025|5 min read
Unlock Game Growth with Airbridge + Hive Integration

Unlock Game Growth with Airbridge + Hive Integration

Airbridge is now integrated into Hive Platform! Game developers can easily measure UA, engagement, and monetization without complex SDK installation.

Nov 26, 2024|2 min read
Boost your game's reach with Airbridge & adjoe integration

Boost your game's reach with Airbridge & adjoe integration

Scale your mobile game with Airbridge & adjoe integration. Target 200M+ gamers via Playtime & Rewarded ads and measure performance accurately.

Oct 25, 2024|2 min read
Decoding game monetization: finding your perfect model

Decoding game monetization: finding your perfect model

Monetization strategies have become more than just a way to make money; they are a critical factor in a game's success. In this blog post, explore the latest game monetization model trends and ways to maximize your game's value.

Apr 9, 2024|6 min read
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