Airbridge
Customers
Log InGet Started Free
A

Airbridge AI

Ask anything about Airbridge

Responses are AI-generated and may not always be accurate.
Conversations may be recorded to improve answer quality.

Airbridge

Stop paying for ads that don't perform. Track ad performance to know exactly what's driving your ROI.

Plans

  • Compare All Plans
  • DeepLink
  • Core
  • Growth
  • Pricing

Features

  • Airbridge AI
  • Marketing Analytics
  • Fraud Protection
  • Web & App Attribution
  • ROAS Measurement
  • iOS & SKAN
  • Deep Linking
  • Data Export
  • Audience Manager

Resources

  • Blog
  • Case Studies
  • Glossary
  • Library
  • Academy
  • User Guide
  • Developer Guide

Company

  • About Us
  • Terms of Service
  • Electronic Payment Terms
  • Privacy Policy
  • Information Security
  • GDPR
  • System Status

© 2026 AB180 Inc. All rights reserved.

AB180 Inc. | Business Registration: 550-88-00196

Blog

Insights, best practices, and industry trends from the Airbridge team.

CategoryAll PostsTrend & InsightInside AirbridgeProduct Updates
IndustryAd Tech & MarketingE-CommerceFinance & FintechFitness AppsGamingLifestyleSaaS & B2BSubscription Apps
6 Reasons Why Deep Links Drive Organic App Growth in 2025

6 Reasons Why Deep Links Drive Organic App Growth in 2025

Deep linking has reclaimed the spotlight as an essential tool for marketers, driving strategies around organic growth. So why is this decade-old technology making a comeback in 2025? In this post, we'll explore 6 reasons why deep linking is more crucial than ever for organic app growth today.

Mar 28, 2025|8 min read
...

Ready to measure better?

Join thousands of apps that have already made the switch to Airbridge.

Get Started Free
cross-platform-gaming-measurement

cross-platform-gaming-measurement

With multi-platform games now the industry standard for success, player journeys have become increasingly complex. In this post, we'll explore how to transform PC and console platforms as performance marketing channels, leveraging precise cross-platform attribution to accurately measure marketing impact.

Mar 21, 2025|7 min read
2 Ways to Calculate Predictive Lifetime Value (pLTV) for Your Mobile App

2 Ways to Calculate Predictive Lifetime Value (pLTV) for Your Mobile App

In today’s highly competitive mobile app ecosystem, understanding Predictive Lifetime Value (pLTV) is crucial. As acquisition costs continue to rise, marketers must optimize their budgets and drive sustainable growth.

Mar 6, 2025|5 min read
LLM & RAG: AI Technologies Reshaping the Future of Martech

LLM & RAG: AI Technologies Reshaping the Future of Martech

What is an LLM? Discover how Large Language Models are transforming marketing in 2025. Learn to automate content and personalize user experiences effectively.

Feb 24, 2025|5 min read
What is LLM(Large Language Model) and Why is it Important?

What is LLM(Large Language Model) and Why is it Important?

Discover what LLMs (Large Language Models) are and why they matter in 2025. Learn how AI transforms marketing through content automation and personalization.

Feb 17, 2025|2 min read
What is an MMP? The secret tool for campaign success

What is an MMP? The secret tool for campaign success

A Mobile Measurement Partner (MMP) is your ultimate growth enabler—offering unified, fraud-free, and fully granular campaign insights across channels—so you stop guessing and start scaling smarter, with Airbridge leading the way.

Feb 13, 2025|4 min read
Top 3 Mobile Ad Fraud Tactics in Vietnam’s Fintech Industry (2025) — And How to Prevent Them

Top 3 Mobile Ad Fraud Tactics in Vietnam’s Fintech Industry (2025) — And How to Prevent Them

Up to 30% of Vietnam’s booming fintech ad budgets are disappearing into clever fraud schemes—discover how Airbridge’s AI-powered MMP platform exposes and stops every fake install.

Feb 13, 2025|9 min read
How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

How to Blow Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025

Learn how to blow up your hybrid and hyper-casual games in 2025. Airbridge and Two and a Half Gamers cover UA channel diversification, hybrid monetization strategies (Ads + IAP), AI-powered ad creatives, and agile marketability techniques to help you succeed in 2025's cutthroat gaming market.

Feb 11, 2025|12 min read
What is Affiliate Marketing? Winning Strategies for 2025

What is Affiliate Marketing? Winning Strategies for 2025

Pay for results, not ads. Affiliates drive traffic through unique links and earn commissions on sales—maximizing ROI with zero wasted budget. Why is this the future of marketing, and how can you leverage it for success?

Feb 3, 2025|4 min read
what is deep link

what is deep link

Deep links power a wide range of app marketing activities, from CRM campaigns to ad initiatives. Marketers use them to enhance push notifications, in-app messages, texts, social sharing, referrals, affiliate programs and more. Through deep links, marketers can improve user experience and boost conversion rates. 

Jan 20, 2025|5 min read
Mastering Your App Store Optimization (ASO) Strategy

Mastering Your App Store Optimization (ASO) Strategy

Mastering ASO today means going beyond basic tactics—by combining continuous optimization with Apple Search Ads and tools like Airbridge, marketers can drive smarter visibility, higher conversions, and scalable app growth.

Dec 20, 2024|4 min read
Boost your omnichannel strategy with Conversion APIs

Boost your omnichannel strategy with Conversion APIs

Cookies are crumbling. Boost your omnichannel strategy with Conversion APIs. Secure accurate first-party data and optimize campaigns with Airbridge.

Oct 24, 2024|3 min read
Unlock iOS optimization with Apple Search Ads and SKAN

Unlock iOS optimization with Apple Search Ads and SKAN

Unlock iOS growth in the post-ATT era. Leverage Apple Search Ads and SKAN with Airbridge for unified data analysis and easier optimization.

Sep 23, 2024|5 min read
Cracking the first 10,000 App Installs using TikTok

Cracking the first 10,000 App Installs using TikTok

In this post, get expert insights on campaign strategy from Hamza and campaign measurement & optimization tips from Airbridge, one of TikTok’s marketing partners.

Apr 24, 2024|7 min read
Mastering AI marketing: the key to mobile marketing success

Mastering AI marketing: the key to mobile marketing success

As artificial intelligence (AI) technology rapidly advances, we have entered the era of AI marketing. Let's delve into how AI is reshaping the mobile marketing strategy and execution, and explore how marketers can embrace and leverage these changes.

Apr 11, 2024|5 min read
Decoding game monetization: finding your perfect model

Decoding game monetization: finding your perfect model

Monetization strategies have become more than just a way to make money; they are a critical factor in a game's success. In this blog post, explore the latest game monetization model trends and ways to maximize your game's value.

Apr 9, 2024|6 min read
10 essential metrics all game developers should look out for

10 essential metrics all game developers should look out for

Understanding mobile game analytics can be a bit daunting, but it's crucial for game developers looking to thrive in the competitive market. To clarify things, this post compiled a list of ten key metrics that marketers have probably already heard of but might not fully understand why they're important or how to use them effectively.

Feb 28, 2024|8 min read
Advertising trends marketers should keep an eye on in 2024

Advertising trends marketers should keep an eye on in 2024

In today’s ever-changing world, marketers must be quick to identify and adapt to emerging trends to seize new opportunities. Although forecasting in the fast-paced digital industry is difficult, analyzing data from the previous year can guide us in identifying advertising trends to watch in 2024.

Feb 28, 2024|5 min read
1
2
3
7