Welcome to the future of Marketing Mix Modeling.
Optimize budget spend for maximum ROI potential with ATT-resilient and privacy-compliant measurement across on/offline channels. MMM is now widely available to smaller brands with our automated onboarding, modeling, and reporting.
Privacy-resilient insights for full performance visibility
With aggregated data, there's no need for user-level data. Regain visibility in a post-ATT world, and unlock insights into how online and offline channels contribute to incremental growth — even TV, print, billboards, and radio.
Eliminate guesswork with predictive ROI analytics
Simulate growth potential with a budget optimizer that predicts performance based on prescribed channel budgets.
Build tailored MMMs in the blink of an eye
Tailor KPIs, select specific cost and performance metrics for automatic ingestion, and calibrate for accuracy. All reports are generated in under 1 hour.
Meet your ideal measurement partner
Airbridge is the only platform that unifies MMP, MTA, and MMM in a single measurement suite — so you can cross-validate results across methodologies.
Context is important
Contextualize MMMs with variables like holidays, weather, competitor info, macroeconomic data, etc.
Up to date, always
Make strategic responses to market changes with automatic daily, weekly, or monthly data sync.
Account for ad effects
Train parameters and shift weight assignments to adjust for ad carryover and saturation effects.
Calibrate your scales
Perform self-service data upload to calibrate your models with results from an RCT or Lift experiment.
See MMM in action
Dragon Island, a hypercasual gaming app with 4M+ downloads.
MMM Studio Key Metrics
less credit to organic behavior than LTA results
potential increase in total installs with budget optimizer
potential decrease in average eCPI
increase in the contribution of display ads compared to LTA results