Airbridge vs Gamesight: Mobil, PC, Konsol ve CTV İçin Tek Platform
Gamesight PC ve konsol analitiği ölçer ancak reklam ağlarıyla entegre olamaz. Airbridge tam bir MMP'dir — SAN entegrasyonları, mobil ilişkilendirme, CAPI desteği ve platformlar arası ölçüm tek panoda.
Airbridge vs Gamesight
| Özellik | Airbridge | Gamesight |
|---|---|---|
| MMP Status | Full MMP with mobile SAN integrations (Google, Meta, TikTok, Apple Search Ads) | Not an MMP — no mobile SAN integrations (Google, Meta, TikTok, Apple) |
| Mobile Measurement | Full mobile attribution for iOS and Android | No mobile coverage |
| Cross-Platform | Mobile + Web + PC + Console + CTV unified in one dashboard | PC and console analytics only — no cross-platform integration |
| PC/Console Production Scale | 50+ PC/console titles in production | PC-focused but limited analytics depth |
| User Matching | Probabilistic + deterministic; matching windows configurable from minutes to multi-day | GSID-based session matching; measurement range limited to GSID collection window |
| Mobile Ad Network Integrations | Google, Meta, TikTok, Apple Search Ads, and 330+ networks including mobile-centric SANs | PC/console ad network support only — no mobile SAN integrations critical for cross-platform campaigns |
| CAPI Channels | 6 channels: Meta, Google, TikTok, X, Snap, Pinterest + CTV impression | No CAPI to major ad platforms |
| Analytics Depth | Funnel analysis, minute-level retention, pLTV/pLT (ML), cohort up to 1 year, drag-and-drop UI | Own tracking link-based analytics. No dedicated retention reports. No pLTV |
| Audience Manager | 1st-party segment creation, daily auto-update, push to ad channels — included | Not available |
| Query Performance | Luft OLAP engine: TB-scale data in 3-10 seconds | No public performance specs |
| Data Warehouse Integration | Databricks native (S2S + cloud storage), BigQuery, S3, GCS with technical support | Amazon S3 and GCS export supported. No native warehouse integration |
| Data Export | CSV + API + BigQuery, 180-day raw data, configurable lookback/attribution windows | Basic export; limited configurability |
| Dashboard | Single unified dashboard across all platforms | Separate analytics silo — no cross-platform view |
| Contracts | One platform, one contract — replaces MMP + PC analytics | Requires MMP + Gamesight = 2 contracts, 2 data silos |
| Pricing Model | All-inclusive: analytics, CAPI, Audience, fraud detection, raw export — no add-ons | Highest-priced among PC analytics tools |
| Attribution Method | Deterministic + IP-based probabilistic + User ID matching | IP-based probabilistic matching |
Gamesight bir MMP değildir
— bu boşlukların oyun ekipleri için gerçek sonuçları vardır
No Mobile SAN Integrations
Gamesight supports PC/console ad networks but cannot integrate with mobile-centric SANs (Google, Meta, TikTok, Apple Search Ads) — the same networks that power cross-platform campaigns. Companies need a separate MMP for mobile, creating two data silos.
No Mobile Coverage
PC and console only. Gaming companies shipping on mobile AND PC must maintain two separate measurement tools with no unified view of cross-platform user journeys.
Two Contracts, Two Data Silos
Companies using Adjust + Gamesight pay for two tools with fragmented data. Airbridge replaces both with one platform, one contract, and one unified dashboard.
Oyun ekiplerinin neden Airbridge'i tercih ettiği
Tek platform MMP + PC analitik yığınınızın yerini alır — platformlar arası ölçüm, CAPI desteği ve kurumsal veri entegrasyonu ile.
True Cross-Platform Measurement
Mobile + Web + PC + Console + CTV in one dashboard. No need for a separate PC analytics tool — Airbridge measures every platform natively.
CAPI-First Approach
Forward in-game events to Meta, TikTok, and X for ROAS optimization. Server-to-server event forwarding without client-side SDKs on every platform.
Fastest Reporting
Real-time cohort, funnel, and revenue reports across all platforms. 3-10 second queries powered by the Luft OLAP engine.
Privacy-Compliant IP Matching
Probabilistic matching window optimized for PC gaming. Deterministic User ID matching for logged-in players across platforms.
Unified Identity Resolution
Airbridge ID connects events across mobile, web, PC, and console — one user, one journey, regardless of platform.
Enterprise Data Integration
Google Cloud Storage and S3 integration in under 1 week. Export raw event data for custom analytics pipelines.
Tek Platform.
Her Platform.
Sıfır Kör Nokta.
Birbirleriyle konuşmayan iki araç için ödeme yapmayı bırakın. Airbridge mobil, web, PC, konsol ve CTV ilişkilendirmesini tek bir panoda birleştirir — 330+ reklam ağı entegrasyonu ve profesyonel geçiş desteği ile.