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Blog

Insights, best practices, and industry trends from the Airbridge team.

CategoryAll PostsTrend & InsightInside AirbridgeProduct Updates
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The role of calibration in marketing mix modeling (MMM)

The role of calibration in marketing mix modeling (MMM)

Calibration is crucial for getting the most accurate insights from marketing mix modeling. Learn how to work with it and power up your marketing measurement.

Apr 12, 2023|5 min read
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In-app ads: What mobile apps should consider to make money

In-app ads: What mobile apps should consider to make money

Balance is key when integrating ads into your app. Explore different types of in-app ads and find out which would bring you the most revenue while enhancing user experience.

Apr 5, 2023|9 min read
Marketing mix modeling vs. attribution: What's the right tool for marketers?

Marketing mix modeling vs. attribution: What's the right tool for marketers?

Marketing mix modeling and attribution have their strengths and weaknesses. Check out this post to figure out in which situations you should use each tool to achieve your business goals.

Mar 31, 2023|5 min read
A/B testing for app marketing to boost your ROI

A/B testing for app marketing to boost your ROI

Learn what A/B testing is and why it's essential for app marketing. Discover use cases and best practices to improve your bottom line.

Mar 27, 2023|8 min read
5 reasons to use MMP-powered marketing mix modeling

5 reasons to use MMP-powered marketing mix modeling

How can you get the most accurate understanding of your marketing performance? Airbridge recommends working with MMPs with advanced MMM solutions. Read on to find out why.

Mar 23, 2023|6 min read
Ad fraud in mobile: How to safeguard your marketing budget

Ad fraud in mobile: How to safeguard your marketing budget

Learn about some of the most common types of mobile ad fraud and the latest techniques to protect your marketing budget.

Mar 22, 2023|6 min read
Last-touch vs. multi-touch attribution: What’s the difference?

Last-touch vs. multi-touch attribution: What’s the difference?

Finding the right attribution model is crucial to app marketing optimization. Our latest blog post delves deep into two of the most widely used approaches: the last-touch and the multi-touch.

Mar 16, 2023|6 min read
Leveraging custom product pages (CPPs) for mobile growth in iOS

Leveraging custom product pages (CPPs) for mobile growth in iOS

Apple’s CPPs represent an immense opportunity in improving the relevance of the user journey. Find out how you can make the best use of it.

Feb 15, 2023|10 min read
Your all-in-one guide to marketing mix modeling (MMM)

Your all-in-one guide to marketing mix modeling (MMM)

Marketing mix modeling is the comeback kid of performance measurement. Prepare yourself for the privacy-first era with this blog post.

Feb 1, 2023|11 min read
The evolution of marketing mix modeling (MMM): A pathway to privacy-first measurement

The evolution of marketing mix modeling (MMM): A pathway to privacy-first measurement

Privacy-first performance measurement is made easy with MMM. Find out how technological advances have brought back marketing mix modeling as a software solution.

Jan 13, 2023|7 min read
Exploring the marketing implications of SKAN 4.0

Exploring the marketing implications of SKAN 4.0

With each version update, SKAdNetwork (SKAN) adds both options and complexity to mobile attribution. Find out the marketing-side implications of the SKAN 4.0 changes you need to know.

Jan 5, 2023|5 min read
Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?

Marketing mix modeling (MMM) vs. multi-touch attribution (MTA): Which is right for you?

Both MMM and MTA help uncover business insights, but they have key differences that make each other more useful than the other depending on the circumstances. Read on to find out more.

Jan 3, 2023|6 min read
How to Design a Perfect Paywall for a Mobile App

How to Design a Perfect Paywall for a Mobile App

Check out the post to understand where to look and what to do when trying to design a perfect paywall for your app.

Dec 21, 2022|11 min read
Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have

Why a Mobile Measurement Partner (MMP) is an App Marketing Must-Have

Any marketer with an app needs a mobile measurement partner (MMP) because it is essential to effective marketing, revenue generation, and mobile growth. Find out more in the post.

Dec 16, 2022|10 min read
Intro to Incrementality: The Key to Measuring Your Ad Effectiveness

Intro to Incrementality: The Key to Measuring Your Ad Effectiveness

Check out this post to discover your most effective campaigns and optimize paid ad strategies.

Nov 30, 2022|7 min read
Mobile App Attribution: What It Is and How It Works

Mobile App Attribution: What It Is and How It Works

Find out how to thrive on uncertainty by effectively identifying your strongest channels and campaigns.

Nov 10, 2022|8 min read
Your Basic Guide to Marketing Attribution Models

Your Basic Guide to Marketing Attribution Models

Understand various marketing attribution models to measure and optimize your campaigns. Find the one well-aligned with your strategy to bring out results.

Oct 6, 2022|8 min read
Mobile Measurement Partner: Why Should You Use Them and What Are The Best Alternatives?

Mobile Measurement Partner: Why Should You Use Them and What Are The Best Alternatives?

Airbridge is a mobile app analytics tool, mobile attribution software, MMP and third-party tracking platform. Find out what each of these terms means to better understand mobile attribution.

Sep 8, 2022|7 min read
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