Free Mobile Attribution: 7 Plans and Trials Compared
Free mobile attribution compares monthly caps, first-year allowances and trials, with $0 options and Airbridge’s 30-day test before paid access.
Which free mobile attribution fits your app?
- Tenjin’s All-Inclusive Free plan includes 2,000 monthly conversions; usage above the allowance is charged.
- Kochava offers free app analytics with monthly conversion and event limits.
- AppsFlyer Zero is for owned media; Growth is its paid-campaign route. Adjust publishes first-year access, while Branch and Airbridge offer time-limited trials.
- Singular’s Starter tier includes 15,000 free attributed conversions at signup; its account pages are blocked at the cap until more conversions are purchased or another tier is discussed.
Free mobile attribution can mean an ongoing capped plan, an introductory conversion allowance, or a time-limited trial. For a $0 budget, start with Tenjin, Kochava, or Singular; choose Airbridge when your goal is to test paid-campaign attribution before adopting a paid plan. Airbridge publishes this comparison.
The comparison uses each provider’s official pricing or help documentation. “Conversion” and “attribution” limits are reported in the provider’s own units, so an app event, an attributed install, and an Airbridge data point are not interchangeable counts.
| Provider | Free access and limit | Decision before use |
|---|---|---|
| Tenjin All-Inclusive Free | 2,000 conversions/month; $0.04 for each excess conversion | Monitor paid-attributed conversion volume to stay within a $0 software budget. |
| Kochava Free App Analytics | 10,000 attributed conversions and/or 500,000 app events/month | Paid media uses supported SAN integrations; test standard-event coverage. |
| Singular Starter | 15,000 attributed conversions at signup | An initial allowance; account pages are blocked at the cap pending a purchase or plan discussion. |
| AppsFlyer Zero / Growth | 12,000 first-year conversions in the Welcome Package | Zero is for owned media and unsuitable for paid activity; Growth is the paid-campaign route. |
| Adjust Base | Up to 1,500 conversions/month for the first year | Introductory access, with eligibility and included features to check for the app. |
| Branch | 30-day Basics trial | Choose the post-trial plan or the documented Intro default applies. |
| Airbridge Core | 30-day trial; paid use afterward | A trial of a paid service, not an ongoing $0 plan. |
What “free” means when you buy attribution
A founder’s key comparison is how much paid-campaign attribution the allowance covers, how long access lasts, and what billing or account action follows. A lasting monthly cap gives an early-stage app a way to measure paid acquisition without an ongoing base subscription, while a welcome allowance or trial gives you a window to test the product before paying.
An app analytics dashboard can report events inside your app, and a link tool can measure owned-media clicks, while campaign attribution connects installs to paid sources. Airbridge’s pricing comparison separates tracking-link attribution for non-advertising organic, referral, and deeplink traffic from paid-ad attribution for traffic from DSPs and ad networks.
Read the usage unit as carefully as the dollar price. Tenjin and Adjust publish attribution or conversion limits, Kochava publishes both attributed conversions and app events, and Airbridge prices usage by data points.
Tenjin: a lifetime monthly allowance
Tenjin’s current pricing labels the offer All-Inclusive Free. Its 2,000 monthly conversions are paid-user-acquisition installs attributed by Tenjin; organic installs and every app event should not be substituted for that billing unit.
Tenjin defines a conversion in its pricing page as an app install attributed to a paid user acquisition campaign. That makes the 2,000 figure useful for forecasting campaign volume: compare it with your monthly paid-attributed installs, not your total app opens or every event your subscription app records.
Kochava: free analytics with two monthly caps
Kochava Free App Analytics is a free option for mobile and connected-TV apps. Kochava defines an attributed conversion as a user acquisition, such as an app install, or a re-engagement event credited to a media source, in its Free App Analytics documentation.
Kochava includes owned-media measurement, deep linking, and SmartLinks. Its free-plan FAQ limits paid-media measurement to networks with a supported self-attributing-network integration. The paid Foundation tier extends paid attribution to all integrated partners; “free paid attribution” should therefore be read with the network list.
To get started, create a free account and wait for approval before adding app profiles. This option fits a founder who wants a wider monthly conversion allowance than Tenjin’s free-plan limit and values the included linking features; plan for an upgrade conversation when either published usage cap is exceeded.
Singular: verify what its “Free” label covers
Singular’s FREE Tier FAQ gives new Starter-tier accounts 15,000 free attributed conversions. For iOS, Singular counts attributed installs or SKAN installs, whichever is higher, plus re-engagement installs; for Android, it counts attributed installs and re-engagements.
When the 15,000-conversion cap is reached, Singular blocks all account pages until the customer buys additional Starter conversions or discusses Growth or Enterprise with sales. Because the conversion count also includes re-engagement, a team running win-back campaigns can use part of the 15,000 allowance without adding new installs.
AppsFlyer: a first-year Welcome Package
AppsFlyer’s pricing lists the Welcome Package on both Zero and Growth. Zero targets owned-media activity and is explicitly unsuitable for paid campaigns; Growth is the route for basic paid-campaign measurement. Keep the conversion allowance separate from the 30-day premium-add-on trial.
Treat the 12,000 as a first-year allowance, rather than 12,000 free conversions each month. For example, if an app used its allowance evenly across 12 months, that would average 1,000 conversions monthly; a team with seasonal campaigns may use the same first-year total at a different pace.
Adjust: Base access for up to 12 months
Adjust Base offers free access for small independent developers, with email support and up to 1,500 monthly conversions for the first year. Confirm eligibility and the feature set for the selected account rather than treating every Core feature as an unconditional Base entitlement.
Compare your high-volume months with the 1,500 ceiling, not only your yearly average. A launch campaign that brings 1,700 attributed installs in one month would exceed the published monthly allowance even if quieter months keep the annual average lower.
Branch: a 30-day trial that transitions to paid access
Branch’s free-trial terms provide 30 days of access to its Performance, Engagement, and Activation Basics capabilities; add-ons are excluded. Branch requires a work email and credit card at signup, places a $10 temporary hold on the card, and refunds the hold automatically.
At the end of the trial, designating a Basics plan starts that subscription’s billing on day 30. Branch preserves trial links, QR codes, and attribution data when the account moves to the default Intro subscription.
Set a reminder before the trial ends and choose the post-trial plan deliberately. Branch fits a team that can test campaign links and attribution within a month and is ready to select a paid subscription when the trial closes.
Airbridge: try Core for 30 days, then pay monthly
Airbridge Core’s published price is from $40/month after a 30-day trial, with 500,000 monthly data points included and $0.0001 per additional data point. Forecast collected event volume before choosing the post-trial plan.
For paid-ad attribution, Core covers Google, Meta, Apple Ads, and TikTok. That channel scope suits a small team buying on those networks and looking for a defined trial period before making a monthly commitment; a team planning campaigns outside those four networks needs a plan that covers its actual mix.
Choose by the budget and the job
Use this short check before selecting a plan:
- Estimate paid-attributed installs for an average month and your busiest month.
- Separate installs, in-app events, and any data-point usage in your forecast.
- Confirm that the included plan measures the paid channels you buy from.
- Record the allowance end date, overage price, and post-trial plan or price.
- Test campaign links and attribution during the access period, then decide whether the report helps you allocate spend toward subscribers.
Pricing and allowance references checked October 21, 2026. Use the signup offer and written account terms for existing customers, taxes, add-ons, and any later commercial changes.
FAQS
FAQ
What are the best mobile attribution platforms?
The right option depends on your budget and campaign volume. For a recurring no-cost allowance, compare Tenjin’s 2,000 monthly attributions with Kochava’s 10,000 attributed conversions and 500,000 app-event allotments; for a trial before a paid plan, compare Airbridge Core and Branch’s 30-day terms.
What is mobile attribution?
Mobile attribution connects app installs to the marketing activities that led to them, such as ads or campaigns. It helps a founder compare attributed installs across marketing activities, alongside analytics about what users do inside the app.
Is there a free tier for mobile attribution?
Yes. Tenjin publishes a lifetime Starter allowance of up to 2,000 free attributions per month, and Kochava publishes free monthly app-analytics caps; Airbridge Core instead starts with a 30-day trial and then costs $40+/mo.
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