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Airbridge Handbook 02: Deeplinks

Airbridge Handbook 02: Deeplinks

This is the ultimate guide to deep linking—an essential concept every mobile app marketer should know. Learn how to create and utilize deep links effectively to enhance your app marketing strategy.

2024 App Marketing: Exploring the trends from today to tomorrow

2024 App Marketing: Exploring the trends from today to tomorrow

As the privacy-centric trend continues to strengthen into 2024, the advertising industry faces transformative changes. This report dives into the latest mobile privacy updates and market shifts, offering actionable solutions by Airbridge and Remerge.

Mastering game advertising: The complete guide for game growth

Mastering game advertising: The complete guide for game growth

In the post-pandemic gaming landscape, advertisements emerge as a critical competitive tool. This guide delves into everything from utilizing in-game to monetize, to effectively promoting your game and tracking the ad performance.

Airbridge Handbook 03: ASO

Airbridge Handbook 03: ASO

Surviving in the competition of the app store requires essential strategies, and we’ve covered everything from the basics of ‘App Store Optimization (ASO)’.

Marketing Mix Modeling: The Privacy-First Mobile Measurement Method

Marketing Mix Modeling: The Privacy-First Mobile Measurement Method

The privacy apocalypse has set the stage for marketing mix modeling to come into the spotlight again. Check out our white paper to learn the basics of this privacy-centric measurement method and understand how it can help you drive growth.

Marketing Mix Modeling in Action: Tips from the Pros

Marketing Mix Modeling in Action: Tips from the Pros

With privacy changes, marketing mix modeling is gaining traction. However, despite the buzz, no one really knows where to begin or how to make the most out of it. To get your pro tips, check out our latest white paper and get an idea.

Building Great Web-to-App Experiences

Building Great Web-to-App Experiences

From this white paper, you’ll gain exclusive insights into using Smart App Banners for seamless web-to-app journeys, which ultimately increase app installation and in-app conversion rates.

Airbridge Handbook 01: Digital Marketing Attribution

Airbridge Handbook 01: Digital Marketing Attribution

Attribution, which is the process of determining the marketing interaction that led to a desired outcome, is a prerequisite to marketing optimization. Read this handbook to get the fundamentals of attribution that you should not miss.

Measuring the true effectiveness of advertising

Measuring the true effectiveness of advertising

Discover the true value of your marketing efforts with incrementality measurement. Read our white paper covering the basics of incrementality and gain practical insights to make winning decisions from budget allocation to future-proof strategy planning.

Navigating the Marketing Landscape with ChatGPT

Navigating the Marketing Landscape with ChatGPT

Explore the revolution powered by Large Language Models(LLMs) like ChatGPT; hyper-personalization, SEO, new ads inventory. Uncover invaluable insights on how to position your marketing strategy at the forefront of this transformative wave.

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