Why App Store Connect Campaign Link Data Is Missing
Check campaign tokens, eligible first-time downloads, and Apple’s visibility rules when a campaign is missing in Analytics.
A campaign link can open the correct App Store page without appearing in App Store Connect Analytics. Check the link and the conditions Apple uses to attribute a first-time download before treating the missing report as a link failure.
Validate the link used in the campaign
Open a copy of the actual published link and confirm that it reaches the correct app. Compare the provider and campaign tokens with the link generated in App Store Connect. If the link passes through another service, verify that the tokens survive the redirect.
Check whether the downloads qualify
Apple's Campaign links guide describes first-time downloads attributed within 24 hours of using a campaign link or token. A tap, a redownload, and a first-time download are different events. Use the reporting conditions in the guide, including the visibility threshold and delay, before concluding a small test failed.
Keep campaign totals in their own scope
Compare the App Store result with your other campaign reports only after documenting each source's app, dates, and conversion event. A tool that measures an install on first app launch can legitimately show a different result from a store that reports downloads. A missing row is not proof of zero clicks or zero installs.
