How to Fix Creator Campaign Name Mismatches in Airbridge Reports
Diagnose split campaign rows and reconcile renamed creator campaigns without assuming historical data changed.
A creator's campaign can appear on two rows after a naming change. It can also appear once for installs and again for spend when the link and the cost file use different labels. Before changing more links or reports, export the underlying rows and determine where the label diverges.
Find where the names split
In Actuals, start with the correct app and a date range that spans the change. Compare the channel and campaign dimensions in the rows, then open a representative link from each group. Check the values sent in the tracking link parameters and the campaign value used by any manual cost upload. If paid promotion is also involved, compare its campaign identifier and label separately.
| What you see | What to compare |
|---|---|
| One install row and a different cost row | The link's channel and campaign labels versus the corresponding CSV values |
| Two rows with similar campaign names | Their campaign identifiers and when each name was used |
| An old row still shows results | Which existing links are still being used and what those links send |
| One row carries data for different creatives | Whether the source collected a separate creative dimension for each |
Keep a stable mapping for historical comparisons
Record the old label, new label, campaign identifier where available, and effective date in a mapping table. For example, map Alex_launch and alex-launch to the internal reporting key creator_alex_launch only after confirming they are the same campaign. Do not merge rows just because they share a creator name.
Use one canonical label for future creator links and manual cost files. Avoid renaming campaigns, ad groups, or creatives in Meta Ads Manager just to make a historical report line up: Airbridge documents cost import risks after Meta name changes. Verify with a new test click and a correctly labeled cost row. Keep the original rows in historical exports; use the mapping to reconcile past reporting rather than assuming a rename backfills history.
Before sharing results, compare the total spend and total installs before and after applying the mapping. The labels may change, but the original counts and cost should still reconcile. This check is especially useful when organic creator links and paid amplification share a creative but belong to different campaign records.
