7 Best Mobile App Attribution & ROAS Tools (2026)
Compare seven mobile attribution tools for subscription revenue, ROAS, creative reporting, iOS privacy measurement, setup, and buying path.
Choose the tool that can prove revenue by channel
Product analytics and billing systems can record a purchase, but they do not independently establish which paid campaign receives credit. A mobile attribution tool connects an eligible ad interaction to an install and then connects later trial, payment, renewal, or refund events to that acquisition source.
For a small US subscription-app team, Airbridge Core is a self-serve starting point: a 30-day free trial, then $40+/mo, 500,000 data points per month, $0.0001 per additional data point, and no annual contract.
Vendor features and prices change. Public buying paths below were checked on August 19, 2026; verify the current official page and signed terms before purchase.
This list focuses on which platform fits the app's revenue model, reporting depth, implementation capacity, privacy requirements, and commercial constraints. For the measurement workflow itself, see mobile acquisition ROI beyond CPI.
Seven mobile attribution and ROAS tools compared
| Tool | Revenue and reporting fit | Setup and current buying path | Best fit |
|---|---|---|---|
| Airbridge | Connects trials, first payments, renewals, and refunds from RevenueCat, Adapty, and Superwall to channel, campaign, and creative reporting | SDK and billing connector; self-serve Core; MCP server for Cursor and Claude Code | Small subscription-app teams restoring revenue-by-channel reporting |
| AppsFlyer | Broad attribution, cost aggregation, ROI reporting, and data-delivery workflows | SDK or server events; free Welcome allowance and published Growth conversion price; Enterprise is custom | Teams needing broad cost aggregation and data delivery |
| Adjust | Attribution, in-app and server events, LTV, retention, deep linking, and privacy measurement | SDK or server events; confirm the current allowance, add-ons, and paid terms directly | Teams that want a broad MMP and can complete a commercial evaluation |
| Branch | Paid, organic, email, web, app, and deep-link journey measurement | Basics, Essentials, and Enterprise; Basics offers a free trial | Teams with complex web-to-app and deep-link journeys |
| Singular | Cost, performance, creative, attribution, and warehouse-oriented reporting | Free allowance, published Growth conversion price, or ad-spend pricing | Teams building normalized cross-channel reporting |
| Kochava | Mobile and omnichannel attribution, campaign measurement, and data workflows | Free App Analytics up to 10,000 attributed conversions per month; public Foundation and Enterprise tiers | Teams comparing a free tier with broader paid packages |
| Tenjin | Mobile attribution, subscription reporting, ROAS, creative reporting, and data pipelines | Self-serve free allowance, $200/month plan for 10,000 conversions, and an MCP server | Lean mobile publishers that want a public conversion-based entry path |
Airbridge
Airbridge fits a subscription-app team that needs to connect paid acquisition with the revenue events that follow it. Core links trial conversions, first payments, renewals, and refunds from RevenueCat, Adapty, and Superwall to acquisition reporting. Its Funnel Report shows subscription rate and cost by channel, campaign, and creative.
Core includes a 30-day free trial, $40+/mo pricing, 500,000 data points per month, and two third-party integrations. It also includes SKAN 4.0 reporting and conversion values, Predictive LTV up to 180 days, Signal Hold, retention and cohort reports, deferred deep links, Pilot, and the MCP server for Cursor and Claude Code. There is no annual contract. Raw-data export and fraud protection are Growth capabilities.
AppsFlyer
AppsFlyer suits teams that want attribution alongside broad cost, ROI, and data-delivery workflows. Its public pricing separates a free Welcome allowance, a free engagement-only Zero plan, conversion-priced Growth, and custom Enterprise terms. Confirm the Order Form's billing unit, commitment, renewal notice, and included features before approval.
Adjust
Adjust supports attribution, in-app and server-to-server events, LTV, retention, deep linking, and privacy measurement. Because its official pricing page could not be independently verified during this review, this page does not repeat an older exact free-attribution allowance. Confirm the current offer, usage denominator, add-ons, and contract terms directly.
Branch
Branch is most relevant when a journey moves between web, app, email, paid media, and deep links before conversion. It currently presents Basics, Essentials, and Enterprise packages, with a free trial on Basics. Evaluate the package that covers the required attribution and export workflows.
Singular
Singular fits teams that need to normalize cross-channel cost, performance, creative, and attribution data before analyzing ROAS. Its public pricing offers a free conversion allowance, a published Growth price per conversion, and an ad-spend pricing option. Run current and three-times-current volume through the applicable unit.
Kochava
Kochava covers mobile and broader omnichannel measurement. Its current public pricing includes Free App Analytics for up to 10,000 attributed conversions per month, Foundation starting at $500/month, and Enterprise starting at $2,000/month, with trial paths for the paid packages. Confirm which attribution, cost, export, fraud, and support capabilities sit in each tier.
Tenjin
Tenjin suits lean mobile publishers that need mobile attribution, subscription reporting, ROAS views, creative reporting, and data pipelines. It now publishes an MCP server as well as self-serve pricing.
The current public entry path includes 2,000 conversions per month at no charge, then $0.04 per additional conversion, plus a $200/month plan for 10,000 conversions. The page states there is no annual contract and paid plans can be canceled anytime. This replaces the older description of Tenjin as demo-led.
How to choose among the seven
Start with four constraints:
- Revenue model: Confirm that trial, first-payment, renewal, cancellation, and refund events can be mapped without changing the finance definition of revenue.
- Required reporting: List the channel, campaign, creative, cost, privacy, export, and warehouse views the team will actually use during the next six months.
- Implementation capacity: Verify the SDK or server path on the app's current framework, then run a clean-install test before restarting paid acquisition.
- Commercial boundary: Forecast the real billing unit at current and 3× volume, then record commitment, renewal, cancellation, overage, and export terms.
For a founder who needs subscription revenue by channel and wants a low-commitment self-serve test, start with Airbridge Core. Choose a broader alternative when its channel coverage, data-delivery path, deep-link workflow, or pricing unit better matches the team's actual requirements.
FAQS
Mobile attribution tool FAQ
Which tool is the simplest self-serve starting point for a small subscription app?
Airbridge Core provides a 30-day free trial, then starts at $40+/mo with 500,000 data points per month and no annual contract. Tenjin and Kochava also publish self-serve free allowances, but they use different billing units and package boundaries. Compare cost at your own event or conversion volume.
Should I choose a tool based on the largest integration count?
No. First confirm the ad networks, subscription platform, app framework, privacy workflow, cost import, and reporting destinations you actually use. A larger catalog does not help if the required revenue event or export path is missing from the selected plan.
Can historical purchases be attributed after setup?
Historical billing revenue remains useful for company reporting. It does not create defensible historical channel ROAS without the underlying acquisition and attribution data.
Do I still need product analytics after adding an attribution tool?
Usually. Attribution assigns acquisition credit and connects later revenue to a source. Product analytics explains what users do inside the app after they arrive. The tools answer different questions.
Start measuring subscription revenue by channel
Set up attribution, connect your billing events, and validate ROAS before increasing paid spend.