Unified Measurement Stack
Your trusted source of data
for mobile attribution
Airbridge offers a balanced view into your marketing activities to guide you through a privacy-first era.
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Chasing innovation in marketing science, Airbridge offers multi-touch attribution and marketing mix modeling on top of the classic last-touch attribution from its Unified Measurement Stack.

MMM for macro-strategic planning, MTA & Incrementality for performance monitoring, and LTA for micro-optimization.
Learn more about MTA & Incrementality →
Learn more about MMM →
Answer critical questions with marketing science
Airbridge is built on machine learning, Bayesian statistics, causal inference, and many other advanced techniques. Regular calibration using lift tests and real-world experiments ensure reliability and accuracy.
Measure incremental impact of marketing
Scale up stronger channels and optimize budget allocation. On top of attribution, Airbridge evaluates the true incremental contribution of your paid ads.
Insights into action, action into impact
Airbridge goes beyond retrospective analysis to deliver prescriptive and predictive solutions, providing practical insights that can be acted upon immediately.
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Measure every action, attribute every outcome
Gain visibility into the performance of every campaign and channel with web and app conversion data aggregated into a unified dashboard.
Web + App Unified Attribution →
Discover the true sources of growth
Identify the channels and campaigns that generate the most value through incrementality measurement.
MTA & Incrementality →
A holistic approach to privacy-preserving measurement
Marketing Mix Modeling is a privacy-safe measurement solution that prescribes an optimal marketing mix and provides predictive insights.
Marketing Mix Modeling →
Discover true sources of growth with Airbridge’s Unified Measurement Stack.
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Case Studies
How Fidget Town Used Tiktok and Airbridge to Expand Globally
Case Studies
How meliz Optimizes Campaigns While Preserving Privacy
White Paper
Measuring the True Effectiveness of Advertising
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Airbridge’s Unified Measurement Stack
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