Airbridge offers a balanced view into your marketing activities to guide you through a privacy-first era.
Chasing innovation in marketing science, Airbridge offers multi-touch attribution and marketing mix modeling on top of the classic last-touch attribution from its Unified Measurement Stack.
MMM for macro-strategic planning, MTA & Incrementality for performance monitoring, and LTA for micro-optimization.
Airbridge is built on machine learning, Bayesian statistics, causal inference, and many other advanced techniques. Regular calibration using lift tests and real-world experiments ensure reliability and accuracy.
A SKAdNetwork conversion value is defined by 6 bits, which only allows 64 values to map signals about a user’s post-install activity. Airbridge provides the most commonly used schemes as presets, making it easier to choose an option that best fits your app.
Airbridge goes beyond retrospective analysis to deliver prescriptive and predictive solutions, providing practical insights that can be acted upon immediately.
Airbridge offers not only the Last Touch Attribution model, but also Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) – features that no competitors provide.”
