Learn more about user conversion journeys
Touchpoint Analysis Report
Discover the true nature of user conversion journeys through Airbridge Touchpoint Analysis report. Once an attribution lookback window is set, the report displays the percentage of user conversion journeys that were influenced by single, multiple touchpoints, or no touchpoints.
Touchpoint Overlap Analysis
It is important for ads to reach new audiences to achieve higher user acquisition. Reduce inefficient spending of marketing budget by discovering channels that are overlapping their ad exposure to the same users repeatedly. Ad exposures that are overlapping on the same audience usually means wasteful ad spend as the marketing channel has low exposures to new users.