Powered by advanced machine learning and statistical methodologies
Incremental effectiveness of advertising is derived by comparing the conversion rates between users in treatment (exposed to ads) and control (not exposed to ads/organic) groups. This process excludes users with the intention of converting before being exposed to ads.
Our methodologies consider the conversion baseline and various factors including demographics, seasonal variations, device-related data, and user behavioural data.
Maximize performance by focusing ad spend on marketing channels with the highest incremental growth. Minimize ad spend on marketing channels that provide low incremental growth.