iOS 14.5 solutions
Airbridge's approach to
iOS 14.5 and SKAdNetwork
Apple's iOS 14.5 and the new App Tracking Transparency initiative has created challenges for attribution and measurement. Airbridge has devised solutions to adapt to these privacy changes and SKAdNetwork.
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Collecting identifiers in ad tracking will now require an opt-in by users via the App Tracking Transparency prompt.
Without the App Tracking Transparency opt-in, you cannot collect any identifiers for ad tracking such as IDFAs, fingerprint IDs, user location, network connection, session ID, device graph identifiers, etc.
SKAdNetwork was introduced by Apple to help advertisers track ad performance without having to obtain opt-ins from users. SKAdNetwork will not share any identifiers with both the ad channel and attribution solution, but provides data that ad channels and attribution solutions can aggregate into a report.
Read  Apple's User Privacy and Data Use  policy for iOS 14.5
policy for iOS 14.5
Airbridge's Solutions to
iOS 14.5 and SKAdNetwork
With deferred install tracking, simple automatic conversion values, and conversion bits, Airbridge is well-adapted to Apple's privacy changes.
Deferred install tracking
To comply with Apple’s policy, Airbridge SDK will defer install event tracking until an ATT opt-in from the user is received. Once the user opts-in, the install event will be tracked and sent to Airbridge’s server for attribution analysis.
Automatic Setting of
Conversion Value
Airbridge’s up-to-date iOS SDK helps you to call the “updateConversionValue(_:)” method without requiring any additional development. All you need is to upgrade Airbridge’s iOS SDK to the latest version and the SDK will communicate with the Airbridge server to fetch the right conversion value to set.
Conversion Values
(Conversion Bits) Rule Settings
You can configure conversion bits ranging from 0 to 63 easily inside the Airbridge dashboard. Airbridge provides you with most commonly used presets and it is much easier to choose the best fit option for your application. The set conversion bits will be transferred to iOS SDK to call “updateConversionValue(_:)” method according to the post-install user behaviors.
Measuring growth has never been this easy.
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